About The Webinar

As the owner of a leading digital marketing agency,  I have been asked by many about how to best manage media spend during the COVID-19 outbreak. Amid an unprecedented global pandemic, only one thing is certain: there really isn’t a one-size-fits all solution for advertisers and we need to create a fluid strategy.

Not only do I address common questions, but I outline a 3 step process every advertiser should follow when evaluating campaigns during this time.

Ask-an-Expert Webinar

How to Advertise During the COVID-19 Pandemic

Learn how to Mitigate Risk for Your Digital Media Campaigns During the COVID-19 (CoronaVirus) Pandemic.

Blog Post: Mitigating Your Risk

How are digital audiences reacting with the changes?

Should I pause all media?

Most effective ways to advertise in a time of uncertainty?

Ben Dankiw

SEM Leader & Founding Partner, NAV43

Technical, methodical, and incredibly passionate about what he does; that’s one way to describe Ben Dankiw – a trained SEM specialist and mathematician (yes, really) with 9+ years experience. Ben understands the value that in-depth data analysis brings to search advertising.  Ben has managed/consulted hundreds of paid search and display media campaigns, from SMB to enterprise, and has worked with clients including Canadian Tire, Porsche, Porter Airlines, Zoocasa, TouchBistro, and Ceridian. An entrepreneur in every sense of the word, Ben is driven to make NAV43 a global leader in search.

Your Host

Tyler is obsessed with observing and reverse-engineering the latest algorithms to find out what makes a search engine tick. Having managed marketing and eCommerce programs for complex brands with ease – including Porsche, Porter Airlines, ADP, Aldo Shoes, D2L, and Icon Legacy – Tyler has become well-respected for his ability to anticipate client needs and deal with high-risk problems. Ever-fascinated by consumer behaviour and machine learning, Tyler is driven to take NAV43 to new heights, daily.

Tyler McConville - Technical SEO Specialist

Founding Partner, NAV43

Tune into our Live YouTube Webinar to follow along and ask your question.

Live Webinar Coming Soon

Ben Dankiw

SEM Leader & Founding Partner, NAV43

Tyler McConville - SEO

Founding Partner, NAV43

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Mitigating risk is the key to sustaining long-term growth, especially during a time like this. Our latest blog highlights the impact that COVID-19 has on digital media and the factors to consider when building their strategy.

With so much on the line, it is important to take the proper steps to ensure that your digital media campaigns are optimized for success.

Is it ethical to advertise in a time of crisis?

If I need to pause media, do I have any other options?

Questions Answered