NAV43

AI and SEO: Perfect Together or a Recipe for Disaster? 🍲 🤯 Here's a heads-up: using AI to churn out content with no human touch could tank your rankings faster than you can say "algorithm update." So, how should AI be utilized in SEO to avoid disaster? 📖 Easy, read our blog! Here's a sneak peek of the Blog and how to use AI for SEO: 👨🎓 For Keyword Research: Discover how tools like Ahrefs use AI to uncover those hidden SEO goldmines. 📄 Content Clustering with AI: Learn about using Keyword Cupid for building topical authority through content pillars. 🏗 Foundational Content Creation: See how ChatGPT can aid in crafting detailed content outlines, not complete articles. 📲 Backlinks and Outreach: Utilize AI to personalize your outreach efforts, making them more effective than ever. 🏄♂️ Optimizing Articles with AI: SurferSEO shows how AI can guide you to create content that's not just good, but great. The key is in the strategic integration of AI, ensuring that every piece of content is refined and validated by human expertise. AI is not the enemy of SEO but rather a powerful ally when used wisely. Have you integrated AI into your SEO practices? What's been your biggest win or learning curve? https://lnkd.in/ggxrH2xU

In the ever-evolving landscape of SEO, 2023 has been a year of significant shifts. A key takeaway? The growing importance of EEAT - Expertise, Authoritativeness, and Trustworthiness. Although not a direct 'ranking factor,' EEAT has emerged as a crucial benchmark for content quality and relevance. As Google intensifies its scrutiny of AI-generated content, ensuring your content aligns with EEAT principles is more critical than ever. It's not just about ranking - it's about establishing credibility and authority in your field. Watch Ben Dankiw dive into the nuances of EEAT and explore strategies to elevate your digital presence. Because in today's competitive digital landscape, quality and relevance aren't just ranking factors - they're business imperatives. #EEAT #SEOInsights #DigitalMarketingTrends #ContentQuality https://lnkd.in/gQKJGV5A

Interested in Explosive Digital Growth? Then don't miss our Co-Founder Ben Dankiw's upcoming webinar with Crowd Content! We will dive deep into SEO-driven content and what it can do for your business. 🗓 November 22, 2023 ⏰ 2 pm EST

🚀🌟 Thank You, The Peak!🌟🚀 Yesterday, our co-founder Peter Palarchio had the privilege of moderating a panel discussion on the future of How To Grow Marketing Fast going into 2024 at the Bet On Canada Summit. It was an incredible experience. As we look forward to an exciting 2024, we're eager to continue helping e-commerce businesses and lead generation efforts reach new heights. 📊📈 Here are some tips for those who missed the panel: 1️⃣ Quality Writing: We are about to be over-inundated by lower-quality content as people rush to leverage #AI. Quality writing that resonates with your core users and that they find valuable (In Google's case, "Helpful") will be a massive advantage for your brand. 2️⃣ Channel Focus: Many marketers rush into a channel or platform without a cohesive strategy or plan. There are many tactics for marketers to use to build a funnel. However, positive ROI will only come with proper budgets, planning and resources. Don't just jump into new channels like TikTok or new CRM strategies because they are there. 3️⃣ Performance Max: BONUS TIP. Our NAV43 bonus tip is to leverage Google Performance Max. If set up correctly, these campaigns can drive down leads by upward of 90% or greatly accelerate e-commerce campaigns and skyrocket your ROAS. Performance Max enables media buyers to leverage the entire suite of Google's Data and Machine Learning to put your brand in front of the right audience. Share your thoughts in the comments for any other great tactics going into 2024 #GrowthMarketing #betoncanada

🔔 Missed Our Webinar? No Worries! 🔔 Yesterday, we dived deep into the revolutionary world of AI, machine learning, and Google's Performance Max campaigns in the grand finale of our Webinar Series "From Data to Dollars" 🎥 Check out the full webinar replay on the link below. Whether you're just starting out with your Google Ads Strategy or looking to refine your strategy, this session is packed with actionable insights and tips. 🔗 https://lnkd.in/gJ5u-7tY Key Takeaways: 🎯 Evolution of Google's advertising from manual targeting to AI. 📠 Simplified understanding of AI and Machine Learning in ads. 🚶♂️ A step-by-step guide to setting up your PMAX campaigns. 🤕 Critical mistakes to avoid for successful results. Want to know what Performance Max can do for you? Reach out today for your free consultation. contact@nav43.com Stay tuned for more insights and future webinars. #WebinarRecap #PerformanceMax #AIDrivenAds #GoogleAds #MachineLearning

Going live in 30 🙌🏻😊. Tune in during a late (or not late for you) lunch sesh where I go into Google Automation and Pmax.

Super excited to get into this. This webinar really sets you in the right direction to turn your Google Ads campaign into a money printing machine. Seriously, it's no switch on money printer or anything like that haha but it's necessary for anyone looking to scale in Google Ads to understand this in 2023. #pmax #googleads #ai 📅 October 25 ⏰ 1:30 pm EST 🔗 Register: https://lnkd.in/gyDe3AgQ

🔥 Elevate Your Google Ads Strategy! PART 3 🔥 AI and Pmax campaigns are reshaping 2023's ad game. THIS IS YOUR LAST CHANCE to dive into our webinar to master the future of digital advertising. Don't get left behind! 📅 October 25 ⏰ 1:30 pm EST 🔗 Register: https://lnkd.in/gyDe3AgQ #AI #GoogleAds2023 #PerformanceMax

💡 Ever felt like you're leaving money on the table with your Google Ads 💰️? In the intricate world of Google Ads, knowing how to expertly navigate your bidding strategies is paramount! If maximizing your ROAS is on your priority list, our upcoming webinar is a must-attend. Dive deep into the nuances of Smart Bidding, understand Target ROAS, and unearth secrets to maximize your ROI. Join us on Oct 11, 2023, for "How To Map Data to Settings to Max your ROAS Value." Register now and ensure your campaigns deliver value every time. 🔗 https://lnkd.in/ggD4mt5Z #GoogleAds #ROAS #DigitalMarketing"

Think AI is a recent development? Think again! Google has been seamlessly integrating AI and Machine Learning in its ad campaigns for years. Get a glimpse into this evolution and uncover more insights in our latest webinar. 👀🚀 👉 Check https://lnkd.in/ghugWzC2 watch the full webinar. #AIIntegration #GoogleAds #MachineLearning #AdHistory