Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working together to generate results. The web page that your ad clicks through to is called a landing page. While some efforts do not require a landing page, most still do. When it comes to paid […]
There is no doubt that the Covid-19 pandemic has irrevocably changed the business landscape we find ourselves in. The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience is quickly being replaced to a large extent by a more convenient digital one. But we all […]
It’s impossible to know where you’re going, if you don’t know where you’ve been. Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt of any successful business owner.It all starts with Data. How you gather it, how you understand it, and finally how you […]
The ROI-Driven Google Shopping Remarketing Tactics Your Online Store Should (Already) Be Using As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is arguably one of the most effective ways for eCommerce brands to increase your sales and get a better ROI on their marketing […]
Here’s a list of why search marketing is still underestimated by brand managers in 2021 but also what search marketers can do to assuage those concerns. Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm of locomotive that’s about to plummet off the side […]
Successful Business to Business Advertising Starts with Careful Planning A properly thought-out account structure can have a huge impact on results for your business to business search campaigns. Making sure campaigns are separated based on the factors that are the most important to your business, like budget and geography, is the key to getting a […]
Negative Keywords can be a Real Game Changer for your Paid Search Campaign’s Return on Investment. Choosing the right Keywords for a Paid Search Campaign can be a daunting task. Without experience, any mistake can prove very expensive. With this in mind, we’ve put together a user intent-driven Google Ads negative keyword list for B2B […]
