High-quality content has always been at the heart of what makes Google tick. In the last couple of years, they’ve begun ramping up their efforts to penalize websites that publish low-quality content culminating in their most recent algorithm update. In one of our previous NAV43 articles, we looked at the new “Helpful Content Update” that […]
EVERYBODY PANIC! But seriously, don’t panic. Here’s what you need to know to prepare for this upcoming Google algorithm update: Google announced this week that they are rolling out the “helpful content update” and provided creator guidelines and a public notice to let the Google community know. Lovely, one-weeks notice! They’ve actually tied this directly together with the recent product reviews quality […]
In this ever more digital age we find ourselves in, Google’s Search Engine is an immensely powerful tool for marketers. It helps them get their brands in front of the right people at the right time. With so many different metrics being reported, however, it can be difficult to know which ones are important and […]
Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working together to generate results. The web page that your ad clicks through to is called a landing page. While some efforts do not require a landing page, most still do. When it comes to paid […]
There is no doubt that the Covid-19 pandemic has irrevocably changed the business landscape we find ourselves in. The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience is quickly being replaced to a large extent by a more convenient digital one. But we all […]
It’s impossible to know where you’re going, if you don’t know where you’ve been. Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt of any successful business owner.It all starts with Data. How you gather it, how you understand it, and finally how you […]
The ROI-Driven Google Shopping Remarketing Tactics Your Online Store Should (Already) Be Using As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is arguably one of the most effective ways for eCommerce brands to increase your sales and get a better ROI on their marketing […]
Here’s a list of why search marketing is still underestimated by brand managers in 2021 but also what search marketers can do to assuage those concerns. Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm of locomotive that’s about to plummet off the side […]
