It’s impossible to know where you’re going, if you don’t know where you’ve been. Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt of any successful business owner.It all starts with Data. How you gather it, how you understand it, and finally how you […]
The ROI-Driven Google Shopping Remarketing Tactics Your Online Store Should (Already) Be Using As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is arguably one of the most effective ways for eCommerce brands to increase your sales and get a better ROI on their marketing […]
Here’s a list of why search marketing is still underestimated by brand managers in 2021 but also what search marketers can do to assuage those concerns. Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm of locomotive that’s about to plummet off the side […]
Successful Business to Business Advertising Starts with Careful Planning A properly thought-out account structure can have a huge impact on results for your business to business search campaigns. Making sure campaigns are separated based on the factors that are the most important to your business, like budget and geography, is the key to getting a […]
Negative Keywords can be a Real Game Changer for your Paid Search Campaign’s Return on Investment. Choosing the right Keywords for a Paid Search Campaign can be a daunting task. Without experience, any mistake can prove very expensive. With this in mind, we’ve put together a user intent-driven Google Ads negative keyword list for B2B […]
How to run a winning geotargeted advertising strategy. One of the best features of Google Ads is its reach, with access to over 63,000 searches/second on any given day – more than 90% of the global search engine market share. This wide reach lets you easily serve ads to users around the world, but one […]
