Simply put; user-generated content (UGC) is content that is created by a brand’s target audience rather than the brand itself. UGC can take on the form of images, videos, audio, or even blog articles. In an ideal world, businesses would recognize this untapped opportunity, and come up with creative and engaging ways to make user-generated […]
In today’s competitive world of marketing, advertising is no longer about putting up posters or handing out flyers. Businesses have to leverage all their digital channels to effectively advertise their products and services to enable them to reach a wide audience with the ability to track the impact of those efforts. By utilizing all their […]
Keyword research is one of the most important steps in crafting a successful PPC campaign. Without a solid grasp of the keywords that users commonly search for, it’s almost impossible to drive success with a PPC campaign. If you choose the wrong keywords lots of people will still see your ads, but definitely not the […]
Google ads can either be the best or the worst thing to ever happen to your online business. It has the potential of getting your brand in front of millions of users that are ready to buy exactly what you are selling, or if handled incorrectly, it can bleed you dry in very little time […]
The Advertising genius of the 1940s William Bernbach used to say: Never do anything yourself that you can hire someone else to do, especially if they can do it better. In the fast-paced world of online marketing where time directly translates to money, this sentiment rings especially true. Whether you operate your marketing department or […]
Facebook ads have proven to be an extremely effective way of reaching your target audience. With the right targeting, you can show your ads specifically to people who are most likely to be interested in what you’re selling, making it more likely that they’ll click on your ad and complete a conversion. In this article, […]
So you put in all the hard work of planning, designing, and finally launching your website, and then, nothing. No traffic, no clicks, it seems that no one cares. Well, not so fast. There’s a secret weapon that all the best marketers use to drive traffic and generate leads. Let me introduce you to the […]
Seth Godin once said: “Measurements are fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.” That’s a great quote to follow but unfortunately, it only tells half the story. Any good marketer will tell you that picking the right measurement as an indicator to guide your actions is important, but […]
Any good marketer worth their salt, will tell you that driving traffic to a website is fundamental in ultimately getting a sale. This is all good and well, but this is only half of the story. Once prospective buyers are on your page, the real challenge of keeping them there, keeping them engaged, and leading […]
The Real Estate market can be a gold mine when it comes to return on investment, but competition is often fierce! Smaller real estate businesses often find themselves overwhelmed, and outspend when it comes to competing with the larger corporations. Paid Search Advertising can be a very effective tool for smaller real estate businesses if […]
