It’s impossible to know where you’re going, if you don’t know where you’ve been.
Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt of any successful business owner.
It all starts with Data. How you gather it, how you understand it, and finally how you visualize it. You use Data to tell a story of where your business is now, what potential exists to capitalize on, and where your business could be in the future. One of the most useful tools in visualizing your Data is Google Data Studio.
Like most tools used to effectively analyze data, there is a bit of a learning curve to it. You will need to get comfortable with all its features to really use it effectively. To help with this, we’ve put together an introductory, downloadable resource to help brand managers create their own marketing KPI dashboards on Google Data Studio.
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