Boost Auto Parts Achieves Over 600% Increase in Online Revenue with Strategic PPC Campaign

NAV43's bespoke paid search marketing campaigns drive significant revenue growth and ROI for Boost Auto Parts.

Over 600% Increase in Online Revenue
Revenue Growth from ~$30,000 to ~$250,000
10:1 ROAS Achieved

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PPC Audit

A comprehensive analysis of the existing PPC efforts to identify opportunities for improvement and establish a baseline for performance.

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PPC Management

Ongoing management and optimization of the paid search campaigns, including bid adjustments, ad scheduling, and budget allocation.

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Google Ads Campaign Setup and Optimization

Creating and refining targeted Google Ads campaigns, including keyword research, ad copy creation, and landing page alignment.

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Conversion Rate Optimization (CRO)

Continuous testing and improvement of landing pages and the conversion funnel to maximize the ROI of the PPC traffic.

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The Challenge

Boost Auto Parts, a leading manufacturer and distributor of aftermarket towing mirrors and accessories, faced challenges in effectively reaching their target audience and converting traffic into sales. Despite their high-quality products and strong customer service, their online revenue was not meeting potential. They needed a robust paid media strategy to boost their online visibility and drive sales.

Our Process And Approach

To address these challenges, NAV43 designed and implemented a series of targeted paid search marketing campaigns:

Strategic PPC Campaign Launch: We initiated PPC campaigns that showed immediate traction, with revenue outpacing spend from the very beginning.
Gradual Spend Increase: As the campaigns proved effective, we strategically increased the ad spend over time, scaling from under $50,000 to around $250,000 per period.
Continuous Optimization: Throughout the campaign, we closely monitored performance metrics, allowing for data-driven adjustments to maximize results and maintain a high ROI.
Keyword and Ad Copy Refinement: We continuously refined keyword targeting and ad copy to improve relevance and conversion rates.

Results

The combined efforts of NAV43's strategies resulted in remarkable achievements for Boost Auto Parts:

Over 600% Increase in Online Revenue
Boost Auto Parts saw revenue grow from approximately $30,000 to $250,000 per period within a year.
300% Increase in Paid Search Traffic
The PPC campaigns significantly boosted targeted traffic to the website.
Consistently High ROI
Throughout the campaign, revenue consistently outpaced spend, indicating a strong return on investment.
Scalable Growth
The campaign demonstrated that as spend increased, revenue scaled proportionally, allowing for sustainable growth.