We’re search experts, and we understand the value of competitive industry analysis. Our approach paints a clear picture on the state of the market by using SEO research tools that cross-reference the best data sets to highlight new ranking opportunities. Our experienced specialists then use this analysis to build detailed SEO strategies designed to generate organic growth for your brand.
We use data to highlight gaps in the market and shape your SEO strategy.
We leverage competitive insights in our site audits that always yield growth.
Our audits open the door to new content ideas that result in more site links.
We begin the industry analysis with detailed research into your primary, secondary, and tertiary competitors. We take both an online and offline look at the state of your industry, and how other competitors rank and position themselves as solution providers.
This is where our SEO skills really get a chance to shine. We use multiple SEO tools to run detailed audits of your website and your closest competitors. We look at site structure, keyword mappings, speed, schema, content, backlinks, and all other variables that impact the rankability of your site vs. competitors.
Once we complete the audits, we can organize all of the data into detailed yet easy-to-digest reports. The reports allow us to determine the strengths and weaknesses of all websites included in the audit to help improve your site’s overall share of quality traffic.
Now that we can position your site as a leader in the competitive space, we’ll massage the content of your site by adding in highly targeted keywords. Keyword maps help organize what terms to include in H1, H2, and H3 tags on your web pages to maximize the potential for rankings.
A professional keyword placement strategy ensures the right people reach your website. We update keywords in your title, introduction, subheading, body copy, image alt text, meta descriptions, and especially on anchor links. All of this is to help your site perform better in rankings than your competitors.