We’re expert search marketers and we know that search is most effective with content marketing for SEO best practices. That’s why we put so much effort into SEO content writing optimization so that your brand gains thought leadership and authority. We use relevant keywords and analytics to produce structured creative briefs that direct the SEO content strategy.
We use storytelling skills and search intent to produce valuable content.
We create content that backlinks to all relevant pages on your website.
We run detailed audits on all pages and always deliver high quality traffic.
A detailed content calendar guides the strategic vision of content marketing and SEO for your business goals. We perform keyword research to identify relevant content themes and plug them into the calendar to get the ball rolling.
The themes in the calendar are dropped into structured briefs for your in-house or freelance creative writing team. This guides the writers on how to structure the content to influence rankings for the selected keywords.
Our goal is to make your site rank for qualified search terms. That’s why we run detailed audits of all submitted content to ensure each piece is fully optimized for SEO performance. If there are gaps, we get the revisions done.
Once content is live, we use our Google Analytics and data mining expertise to monitor performance. We verify all content is indexed by search engines and we highlight posts that drive high volumes of traffic out of the gate.
As content begins to index and drive traffic to your site, we compile monthly reports on your top-performing posts. These reports include real data that showcases what content themes are boosting your visibility and rankings.
Now that you have top performing content driving people to your site, the inbound traffic flow is yours to manage. Our team will help further optimize the on-site experience to maximize conversion rates on all of that traffic.