Microsoft ads strategy
that captures your audience

Results-oriented team that uses Microsoft advertising to drive high traffic and audience engagement

 

We’re the leaders in search marketing and we know that you need to diversify search engine visibility beyond Google to achieve maximum growth. That’s why we have a team of talented Microsoft advertising professionals who are driven to expand the reach and visibility of your brand. We use Bing, Yahoo, and AOL to make your content, products, and services appealing to B2B professionals who are ready to buy.

We provide Microsoft Ads management services that boost web traffic, improve conversion rates, and lower CPLs

Discovery kickoff

We begin every audit with a discovery call to align on brand positioning and marketing goals. We encourage this session to be an honest account of what’s worked and what hasn’t to help shape the future of digital campaigns.

Microsoft ads audit

The discovery kickoff meeting will help us gain perspective as we audit your Microsoft Ads account. We’ll look into the numbers to help quantify success, to date and formulate ideas for future campaigns.

Follow-up call and sync

After we look at the numbers, we’ll reconnect with your team to discuss the findings. We’ll present the results and our interpretation of what the data means so we can work together on building a new path forward.

Import and evaluate

Following our discovery call, the real work begins. We import your Microsoft ads account to look deeper into segmentations, targeting, and performance. All of this data provides a framework on how to build your new campaigns.

Campaign builder

We take the initial scope of our plan into the Microsoft advertising platform. There, we do additional research on audience sizes, engagement rates, and costs per lead to build out campaigns that will drive higher traffic at low costs.

Your call on the path ahead

Once we build the skeletons of the campaigns, we’ll reconnect with your team to discuss the details. Everything we provide is strictly a recommendation, and it’s up to your team to decide if we move forward.

Time to executey

If we get the green light from your team, we put our SEM skills to good use and help you execute the plan. We’ll build out your new campaigns, create your target audience lists, and set the budget to start bidding on keywords

Inbound lead flow

As the campaigns get up and running, we help monitor performance. The leads that do convert on each campaign are for you to qualify and enter into your sales funnels, while we help tweak the ads for even greater results.