We’re the leaders in search marketing and we know that you need to diversify search engine visibility beyond Google to achieve maximum growth. That’s why we have a team of talented Microsoft advertising professionals who are driven to expand the reach and visibility of your brand. We use Bing, Yahoo, and AOL to make your content, products, and services appealing to B2B professionals who are ready to buy.
Dedicated project managers and search experts driven by high rankings
We use analytics to find the best terms searched by qualified buyer profiles
We set benchmarks for high-quality web traffic to monitor ad campaigns
We begin every audit with a discovery call to align on brand positioning and marketing goals. We encourage this session to be an honest account of what’s worked and what hasn’t to help shape the future of digital campaigns.
The discovery kickoff meeting will help us gain perspective as we audit your Microsoft Ads account. We’ll look into the numbers to help quantify success, to date and formulate ideas for future campaigns.
After we look at the numbers, we’ll reconnect with your team to discuss the findings. We’ll present the results and our interpretation of what the data means so we can work together on building a new path forward.
Following our discovery call, the real work begins. We import your Microsoft ads account to look deeper into segmentations, targeting, and performance. All of this data provides a framework on how to build your new campaigns.
We take the initial scope of our plan into the Microsoft advertising platform. There, we do additional research on audience sizes, engagement rates, and costs per lead to build out campaigns that will drive higher traffic at low costs.
Once we build the skeletons of the campaigns, we’ll reconnect with your team to discuss the details. Everything we provide is strictly a recommendation, and it’s up to your team to decide if we move forward.
If we get the green light from your team, we put our SEM skills to good use and help you execute the plan. We’ll build out your new campaigns, create your target audience lists, and set the budget to start bidding on keywords
As the campaigns get up and running, we help monitor performance. The leads that do convert on each campaign are for you to qualify and enter into your sales funnels, while we help tweak the ads for even greater results.