The reason you keep hearing about our SEM team.

Our Search Marketing team get results. Take a look at some of our clients’ successes.

 

We increased Bold By Nature’s conversions by more than 277%

Bold By Nature is a company that produces premium raw pet food, that is healthy, and delicious for your pet. All their products are locally produced, and proudly Canadian. They sell their product at various Pet food retailers as well as on their online store.

Bold By Nature approached NAV43 with the task of raising awareness of their brand, and driving leads to the Bold By Nature site. NAV43 delivered amazing results.

Results

  • Utilized a combination of channels (Search, Programmatic, Social, Display) to drive strategic awareness and action towards the brand.
  • Paid efforts drove 57% of all sales on the website.
  • Drove a 331% increase in new visitors to Brand overall, growing awareness of the product.

We decreased Quark Expeditions cost per lead by more than 75%

Quark Expeditions is an expedition travel company. The company offers Polar Region expeditions aboard purpose-built expedition ships and icebreakers.
NAV43 was tasked with increasing overall conversions, while also improving the quality of each lead (MQLs), without a large increase in spending – We succeed

Results

  • Utilized machine learning AI and paired with best campaign practices to increase leads and lower cost per lead across multiple regions.
  • Had the lowest cost per lead in the history of all marketing efforts on Google.
  • Launched various promos throughout the year utilizing display tactics and kept cost per lead lower than past initiatives.

We decreased Ceridian’s cost per qualified lead by more than 88%

NAV43 was tasked with increasing overall conversions, while also improving the quality of each lead (MQLs), without a large increase in spend – We succeeded.

Results

  • Improvements in Quality Score and CTR lead to a decreased Cost-per-Click account wide
  • Relevance increased Time on Site, lower Bounce Rate and higher Conversion Rate
  • Lower cost and increased relevance drove the CpMQL down to all-time lows

We increased TouchBistro’s customer leads by 71% while reducing CPL.

TouchBistro, providers of an iPad-based restaurant POS system, was grappling with a rising cost-per-conversion and stagnated growth over successive months. We took over the account and quickly grew their leads, course-correcting a dip in incremental quality, and addressed the sustainability of their growth volume.

CPL vs Conv

CPL vs Conv

Results

  • Prior to our management and optimization, CPL was 30-40% higher than target
  • Under NAV43, lead volume increased by 71% at a CPL 14% below target
  • Leads to opportunity rate increased from 35% to 48%

We helped CFA Society Toronto achieve a 141% ticket sales result.

Our client hosts a prestigious annual gala in the financial industry. They wanted to sell at least 300 tickets. We used three strategies to reach our target: affinity audience, remarketing lists, and search keywords. In the end, they got even more than they bargained for.

Const/Conv vs Conv

Const/Conv vs Conv

Results

  • 604,940 impressions
  • 424 tickets were sold at a cost per of under $10
  • We beat the goal of 300 tickets while staying well within the client’s budget