Migrating websites, especially ones with high authority, is risky. We have a proven strategy in place to map content and ensure Google understands the technical update. We follow a website migration checklist that reduces your risk of losing traffic. When also performing an SEO audit with the migration, you actually have a better chance gaining traffic than losing.
We’re the number one provider of technical SEO audits and multi-site migrations. Our record at conducting deep audits of site hierarchies always uncovers new opportunities for organic growth. We’re especially proficient at WordPress migrations, but we’re fully capable of managing audits across other CMS platforms. The end result is higher traffic and more growth opportunities.
We’re not a standard SEO agency; we have the results to back our strategy.
Our team is technical and uses search intent research to optimize web pages.
We use data to measure the effect of our site migrations to show real growth.
A new website migration begins with auditing your existing landing pages to see what’s worth keeping and what can be rebuilt. We’ll also look into keyword placements across each page to measure the impact on rankings.
After identifying the top performers, we look into the information architecture of the site to shape how the new one is built. This involves a content analysis to determine if on-page positioning is best suited for the new site structure.
Once the new information architecture is mapped out, we go through page by page to reformulate the old sitemap to the new one. This means adding permanent redirects from old pages to the new ones.
As we build out the new structure, we educate Google and other search engines about the migration. We use Google Search Console to update the URL parameters of your domain so your traffic remains consistent.
When the new site structure is ready to deploy, we first conduct a pre-migration QA to help keep the developers on track. We use our SEO tools to ensure all links point to intended new destinations for a smooth migration.
If the pre-migration QA passes, the migration is deployed and we immediately run a post-migration QA. We verify that all links are working and point to the correct page to eliminate any indexing or crawl errors.
Once the migration is complete, the inbound traffic flow is yours to manage. Our 100% success rate at website migrations guarantees you’ll receive more organic traffic to maximize conversions and performance.