Protect Your SEO During Website Migration With NAV43's Expert Services
Website migration is a complex process that can significantly impact your site's search engine optimization (SEO). Whether changing your content management system (CMS), updating your domain, or restructuring your site, it's crucial to have a well-planned SEO migration strategy in place. That's where NAV43's SEO migration services come in.
Find The Best SEO Services To Grow Your Business.
Understanding SEO Migration
SEO migration refers to the process of preserving a website's SEO value while undergoing significant changes, such as:
CMS migration
Domain name changes
Site structure updates
Content overhauls
Without proper planning and execution, website migrations can have disastrous consequences for SEO, including significant traffic loss, decreased rankings, and broken user experiences.
The Risks Of Improper SEO Migration: A Cautionary Tale
One of our clients, learned the hard way about the importance of proper SEO migration. Before coming to NAV43, they attempted to migrate their website to a new platform without a comprehensive SEO plan. As a result, they lost a staggering 98% of their organic traffic overnight.
The consequences of improper SEO migration can be severe:
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Loss of organic traffic
Without proper planning and execution, you can lose a substantial portion of your site's organic traffic.
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Decline in search rankings
Improper migration can lead to a loss in rankings for your previously well-performing keywords.
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Broken links and user experience issues
Failure to correctly map and redirect URLs can result in broken links, negatively affecting user experience and SEO.
NAV43's SEO Migration Process
At NAV43, we follow a meticulous process to ensure a seamless SEO migration:
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Pre-Migration Planning
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Technical Preparation
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On-Site Optimization
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Post-Migration Monitoring
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Ongoing Optimization and Support
Pre-Migration Planning
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Audit of existing site: We conduct a thorough audit of your current website to understand its SEO strengths and areas for improvement.
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SEO strategy development: We develop an SEO strategy tailored to your new site's architecture, ensuring that all SEO best practices are planned for implementation.
Technical Preparation
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URL mapping
We create a detailed map of old URLs to new URLs to ensure a smooth transition and maintain link equity.
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301 redirect strategy
We implement a comprehensive 301 redirect plan to preserve link authority and minimize traffic loss.
On-Site Optimization
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Content optimization
We ensure your content is optimized for SEO in the new site structure.
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Meta data and structured data migration
We meticulously migrate all metadata and structured data to maintain rich snippet visibility in search engine results pages (SERPs).
Post-Migration Monitoring
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Technical audit and fixes
We conduct a post-launch technical audit to identify and quickly resolve any emergent issues.
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Traffic and rankings monitoring
We continuously monitor your site traffic and rankings to promptly identify and rectify any deviations.
Ongoing Optimization and Support
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Performance optimization
We will continuously work to optimize your site's performance and user experience on the new platform.
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SEO growth strategy
We develop and implement an SEO growth strategy to recover from the migration and capitalize on new opportunities for increased visibility and traffic.
Why Choose NAV43 For SEO Migration
NAV43's SEO experts have extensive experience handling complex website migrations. We understand the intricacies of preserving your site's SEO value during migration and have a proven track record of success.
Strategic planning to minimize risk and ensure a smooth transition
Meticulous execution of every aspect of the migration process
Comprehensive post-migration support to monitor and optimize your site's performance
Frequently Asked Questions
Unsure about something? Check out our frequently asked questions.
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SEO migration is preserving a website's SEO value while undergoing significant changes, such as moving to a new CMS, changing domain names, or restructuring the site.
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Proper SEO migration is crucial to maintain your website's organic traffic, search rankings, and user experience. Without a well-planned migration strategy, you risk losing valuable SEO equity and potentially damaging your online presence.
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Common SEO migration mistakes include failing to properly map and redirect URLs, not optimizing content for the new site structure, and not monitoring site performance post-migration. These mistakes can lead to significant traffic loss and decreased search visibility.
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The duration of an SEO migration depends on the complexity of your website and the scope of the changes being made. Generally, a comprehensive migration can take several weeks to a few months to plan and execute properly.
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NAV43's SEO migration services stand out due to our meticulous planning, expert execution, and comprehensive post-migration support. We focus on minimizing risk, preserving your SEO equity, and capitalizing on new opportunities for growth.
Don't Risk Your Website's SEO Value With A Poorly Executed Migration.
Contact NAV43 today to ensure a seamless transition and protect your online presence.