Seth Godin once said: “Measurements are fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.” That’s a great quote to follow but unfortunately, it only tells half the story. Any good marketer will tell you that picking the right measurement as an indicator to guide your actions is important, but […]
We as digital marketers strive to find more efficient ways to drive results for our clients, and our companies. Whether we’re working on the side of agencies, or client-side marketing teams, our goals remain the same. One of the most important weapons in our arsenal to drive those efficiencies is through Remarketing and Retargeting. In […]
Staff motivation and engagement are crucial for a healthy workplace. When staff are happy, the company prospers. And when staff are not engaged, it can lead to poor productivity, low turnover rates, and high absenteeism. Your staff members are unique individuals who will each respond differently to different motivation tactics. Here are some ways to […]
Any good marketer worth their salt, will tell you that driving traffic to a website is fundamental in ultimately getting a sale. This is all good and well, but this is only half of the story. Once prospective buyers are on your page, the real challenge of keeping them there, keeping them engaged, and leading […]
Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working together to generate results. The web page that your ad clicks through to is called a landing page. While some efforts do not require a landing page, most still do. When it comes to paid […]
The Real Estate market can be a gold mine when it comes to return on investment, but competition is often fierce! Smaller real estate businesses often find themselves overwhelmed, and outspend when it comes to competing with the larger corporations. Paid Search Advertising can be a very effective tool for smaller real estate businesses if […]
Need a timeline for your project? If you’ve never created a timeline before, it may seem like a daunting task. But don’t worry- we’re here to help! This post will teach you how to create the perfect timeline that works for your project. From deciding what type of timeline is best for your needs, to […]
Tips on How to Get Results The use of Voice search has recently grown in popularity at a phenomenal rate. Smart Home devices like Google’s Nest or Amazon’s Echo make it easier than ever before to make Voice search part of your daily routine. In a nutshell: Voice search allows users to get audio responses […]
What exactly is meant by your Average Click Through Rate? Click through rate (CTR) is the percentage of people that click through to your site in a given period, in relation to the number of times your ad was shown in that same period (Impressions). The formula for CTR can be expressed as: Click Through […]
There is no doubt that the Covid-19 pandemic has irrevocably changed the business landscape we find ourselves in. The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience is quickly being replaced to a large extent by a more convenient digital one. But we all […]
