Simply put; user-generated content (UGC) is content that is created by a brand’s target audience rather than the brand itself. UGC can take on the form of images, videos, audio, or even blog articles. In an ideal world, businesses would recognize this untapped opportunity, and come up with creative and engaging ways to make user-generated […]
Digital Marketing & Your Business In any healthily growing partnership, there will be good times and bad times. Over time, it’s not uncommon for the parties involved to become complacent in their roles, expectations, and responsibilities, but this can lead to fatigue, the uncommunicated strain on the partnership, and festering animosity in the business relationship. […]
In today’s competitive world of marketing, advertising is no longer about putting up posters or handing out flyers. Businesses have to leverage all their digital channels to effectively advertise their products and services to enable them to reach a wide audience with the ability to track the impact of those efforts. By utilizing all their […]
Keyword research is one of the most important steps in crafting a successful PPC campaign. Without a solid grasp of the keywords that users commonly search for, it’s almost impossible to drive success with a PPC campaign. If you choose the wrong keywords lots of people will still see your ads, but definitely not the […]
Google ads can either be the best or the worst thing to ever happen to your online business. It has the potential of getting your brand in front of millions of users that are ready to buy exactly what you are selling, or if handled incorrectly, it can bleed you dry in very little time […]
The Advertising genius of the 1940s William Bernbach used to say: Never do anything yourself that you can hire someone else to do, especially if they can do it better. In the fast-paced world of online marketing where time directly translates to money, this sentiment rings especially true. Whether you operate your marketing department or […]
So you’ve been running your Google Ads account for some time and are looking for ways in which you can bring your campaigns up to the next level. You may be asking yourself, “Aside from routine optimizations and maintenance like search query reports, negative keyword lists, et al, what else can be done?”. One of […]
Facebook ads have proven to be an extremely effective way of reaching your target audience. With the right targeting, you can show your ads specifically to people who are most likely to be interested in what you’re selling, making it more likely that they’ll click on your ad and complete a conversion. In this article, […]
Starting anything new can be a nerve-racking experience, and getting started with online advertising is no exception! How do you put your best foot forward, make a great first impression, and secure brand loyalty with your core demographic, all while making sure to take care of your margins? By following these simple steps, you can […]
In this ever more digital age we find ourselves in, Google’s Search Engine is an immensely powerful tool for marketers. It helps them get their brands in front of the right people at the right time. With so many different metrics being reported, however, it can be difficult to know which ones are important and […]
