Maximize Your Budget with Google Ads Scheduling

  How to get the most out of Google Ads’ dayparting features Running a successful Google Ads campaign takes planning – from mapping out conversion points to researching keywords to writing compelling copy, it’s a lot of work.  And it’s all worth it to make sure you’re serving ads to the right users. But…..

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August 21st, 2020

Category

SEM

Is Search Marketing the Right Investment for You?

Imagine a time long ago. It’s the summer of 1990. Scientists are getting excited about Astronomy, music is thriving, and the World Wide Web is still in its infancy. You’ve designed a new product. A shinier, slimmer pocket-sized mobile phone. It’s more affordable, better quality, brighter, faster and more radical than your competitors by miles. […]

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August 17th, 2020

Category

Pro-Tips

Locking Down Your Google Ads Location Targeting

How to run a winning geotargeted advertising strategy. One of the best features of Google Ads is its reach, with access to over 63,000 searches/second on any given day – more than 90% of the global search engine market share. This wide reach lets you easily serve ads to users around the world, but one […]

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April 24th, 2020

Category

SEM

How to Make Money with Google Ads

Stop wasting ad spend and make your Google Ads account work for you. We get it – you’re trying to make money with Google Ads.  Luckily, Google gives you a lot of targeting settings, with a wide range of automated campaign options and ad units that help make the most of your spend and simplify […]

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February 14th, 2020

Category

SEM

Why Aren’t My Ads Showing

Your ads are live but they’re not showing up when you search the keywords. What’s going on?

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January 29th, 2018

Category

SEM

Why Fewer Conversions is Better

Why would you want to invest money in ads for fewer conversions? The truth is, not all conversions are created equal.

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October 2nd, 2017

Category

SEM

Achieving Brand Visibility using Google’s Integrated Marketing Ecosystem

Growing a business has become more challenging than ever within the digital landscape.

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September 18th, 2017

Category

SEM

A Guide to Google’s Ad Rotation Changes

On August 30, 2017, Google Adwords announced that come September, they will be releasing a new change to how ad rotation is managed. Sound insignificant? Think again.

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September 1st, 2017

Category

SEM