Google ads can either be the best or the worst thing to ever happen to your online business. It has the potential of getting your brand in front of millions of users that are ready to buy exactly what you are selling, or if handled incorrectly, it can bleed you dry in very little time […]
The Advertising genius of the 1940s William Bernbach used to say: Never do anything yourself that you can hire someone else to do, especially if they can do it better. In the fast-paced world of online marketing where time directly translates to money, this sentiment rings especially true. Whether you operate your marketing department or […]
So you’ve been running your Google Ads account for some time and are looking for ways in which you can bring your campaigns up to the next level. You may be asking yourself, “Aside from routine optimizations and maintenance like search query reports, negative keyword lists, et al, what else can be done?”. One of […]
Facebook ads have proven to be an extremely effective way of reaching your target audience. With the right targeting, you can show your ads specifically to people who are most likely to be interested in what you’re selling, making it more likely that they’ll click on your ad and complete a conversion. In this article, […]
Starting anything new can be a nerve-racking experience, and getting started with online advertising is no exception! How do you put your best foot forward, make a great first impression, and secure brand loyalty with your core demographic, all while making sure to take care of your margins? By following these simple steps, you can […]
In this ever more digital age we find ourselves in, Google’s Search Engine is an immensely powerful tool for marketers. It helps them get their brands in front of the right people at the right time. With so many different metrics being reported, however, it can be difficult to know which ones are important and […]
So you put in all the hard work of planning, designing, and finally launching your website, and then, nothing. No traffic, no clicks, it seems that no one cares. Well, not so fast. There’s a secret weapon that all the best marketers use to drive traffic and generate leads. Let me introduce you to the […]
COVID-19 has been around since 2019. In 2020, it plunged the world into a temporary stasis, freezing travel, trade, and human interaction. It’s been nearly 2 years since then, and now there are various permutations of the virus out and about in the wild. Despite what some may believe, COVID-19 has proven to be extremely […]
Seth Godin once said: “Measurements are fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.” That’s a great quote to follow but unfortunately, it only tells half the story. Any good marketer will tell you that picking the right measurement as an indicator to guide your actions is important, but […]
We as digital marketers strive to find more efficient ways to drive results for our clients, and our companies. Whether we’re working on the side of agencies, or client-side marketing teams, our goals remain the same. One of the most important weapons in our arsenal to drive those efficiencies is through Remarketing and Retargeting. In […]
