Drive Business Growth With NAV43's Expert PPC Management Services
In today's competitive digital landscape, pay-per-click (PPC) advertising has become an essential component of a successful online marketing strategy. With 65% of internet users clicking on an advertisement at some point during their purchase journey, businesses can't afford to overlook the potential of well-executed PPC campaigns. That's where NAV43's PPC management services come in.
Unlock the full potential of your brand and experience the difference expertise makes.
Maximizing Your Return on Ad Spend with NAV43
At NAV43, our team of in-house PPC navigators is dedicated to helping you leverage your online advertising budget for every dollar it's worth. Our experts are fully certified by multiple advertising platforms and bring a wealth of hands-on experience across various verticals to the table. This unique combination of technical expertise and industry knowledge allows us to navigate the complexities of PPC advertising and deliver measurable results for our clients.
Data-Driven PPC Management Services
One of the key advantages of partnering with NAV43 for your PPC management needs is our access to first-party data from a diverse range of client accounts. This wealth of data provides us with valuable insights into market trends, performance benchmarks, and best practices across different industries. By leveraging this information, we can make informed decisions about your PPC strategy, from estimating conversion rates to predicting average cost-per-click (CPC).
See How We Can Help You Achieve Your Goals
Talk To A Sales ExpertComprehensive PPC Services Tailored to Your Business
Our PPC management services package is designed to cover every aspect of your paid advertising campaigns, ensuring that your investment is optimized for maximum returns. Here's what you can expect when you partner with NAV43:
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PPC Audit, Strategy, and Execution
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In-Platform Optimizations
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Landing Page Testing and Optimization
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Marketing Calendar Integration
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Conversion/Data Quality Assurance
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Monthly Reporting and Full-Funnel ROI Tracking
We begin by conducting a thorough audit of your existing PPC activity, analyzing your current performance and identifying areas for improvement. Based on our findings, we develop a customized growth plan that aligns with your business objectives and target audience. Our team then executes this plan, continually monitoring and optimizing your campaigns for peak performance.
Our PPC experts are well-versed in the intricacies of various advertising platforms, allowing us to optimize every aspect of your campaigns. This includes:
- Allocating your budget across ad platforms for maximum impact
- Researching and refining target keyword lists with proper match types
- Building out negative keyword lists to minimize wasted ad spend
- Adjusting bids based on keyword performance, geographic patterns, and demographic behaviour
- A/B testing ad copy to identify the most effective messaging
- Advising on creative direction for display ads and other visual assets
- Experimenting with different ad extensions and calls-to-action (CTAs)
- Configuring campaign settings and conversion tracking for accurate reporting
The success of your PPC campaigns depends not only on the quality of your ads but also on the effectiveness of your landing pages. Our team uses A/B testing tools to evaluate user behavior on your landing pages, identifying opportunities for improvement and ensuring that your pages are optimized for conversions (CRO).
We believe in transparency and collaboration, which is why we share our strategic checkpoints with you. This gives you a clear overview of our progress and allows you to stay informed about the milestones we're achieving on your behalf.
To ensure that your PPC campaigns are delivering the desired results, we periodically assess the quality of conversions attributable to your ads. This involves working closely with your team to verify that the leads generated are aligned with your acquisition costs and business objectives.
At NAV43, we are committed to transparency and accountability. That's why we provide detailed monthly reports that showcase the performance of your PPC campaigns and highlight the progress we've made towards your goals. Our reports include full-funnel ROI tracking, allowing you to see the monetary value of the conversions we've generated and the overall return on your investment.
Mastering the Art of PPC Advertising
Our PPC management services cover a wide range of ad formats, ensuring that your brand is represented across all relevant platforms and channels. These include:
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Search Ads
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Display Ads
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Video Ads
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Social Media Ads
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Remarketing Ads
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Ecommerce Ads
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Local Services Ads
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Programmatic Ads
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Native Ads
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In-stream Ads
The NAV43 PPC Process: Navigating Your Way To Success
At NAV43, we follow a proven process that allows us to deliver consistent results for our clients. Here's what you can expect when you partner with us for your PPC management needs:
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Kickoff and Planning
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Establish Foundations and Benchmark Data
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Execute and Optimize
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Test and Grow
Kickoff and Planning
We begin with a kickoff call to understand your brand's unique goals and challenges. This allows us to develop a tailored PPC strategy that aligns with your objectives and target audience.
Establish Foundations and Benchmark Data
Next, we conduct a comprehensive PPC audit of your existing accounts, applying industry best practices and aligning your campaigns with our proven methodology. We also gather benchmark data to inform our strategy and set realistic performance targets.
Execute and Optimize
With the foundations in place, we launch your PPC campaigns and begin the ongoing process of monitoring, analyzing, and optimizing their performance. This involves a combination of creative iteration, tactical improvements, and platform-specific adjustments.
Test and Grow
As your campaigns gather momentum, we continuously test and refine our approach based on the data we collect. This allows us to identify new opportunities for growth and scale your PPC efforts for maximum impact.
Proven Results: NAV43 Case Studies
Don't just take our word for it – here are some examples of the successes we've achieved for our clients through our PPC management services:
Challenge
Boost Auto Parts wanted to scale their ecommerce PPC revenue while improving their return on ad spend (ROAS).
Solution
NAV43 implemented a data-driven PPC strategy focused on keyword optimization, ad copy testing, and landing page improvements.
Results
Boost Auto Parts achieved a 500% increase in PPC revenue and a 10x improvement in ROAS.
Why Choose NAV43 For Your PPC Management Needs?
When you partner with NAV43 for your PPC management, you benefit from:
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A team of certified PPC experts with a proven track record of success
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Comprehensive PPC management services that cover every aspect of your campaigns
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Data-driven insights and optimizations based on first-party data from a diverse range of client accounts
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Transparent reporting and communication that keeps you informed and involved every step of the way
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Seamless integration with your overall digital marketing strategy, including SEO services, technical SEO audit services, and lead generation services
Frequently Asked Questions
Unsure about something? Check out our frequently asked questions.
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PPC management services refer to the professional management and optimization of pay-per-click advertising campaigns for businesses and organizations. The main goal of PPC management is to help businesses get the most out of their advertising budgets by driving targeted traffic to their websites, generating leads, and ultimately increasing sales and revenue.
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PPC stands for "Pay-Per-Click." It is an internet marketing model in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to a website rather than attempting to earn those visits organically.
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Investing in PPC advertising offers numerous advantages, including immediate visibility and results, precise targeting and budget control, and cost-effective lead generation. When executed properly, PPC campaigns can drive targeted traffic to your website, increase brand awareness, and ultimately boost your bottom line.
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PPC services typically include keyword research, campaign setup, ad creation, landing page optimization, bid management, ad extensions, targeting and audience segmentation, A/B testing, conversion tracking, campaign monitoring and optimization, reporting, and competitor analysis.
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Working with a PPC management company offers several benefits, including access to expert knowledge and experience, time and resource savings, ongoing campaign optimization, transparent reporting, and improved cost-effectiveness. By partnering with a PPC management company, you can focus on your core business while leaving the complexities of PPC advertising to the experts.
Ready To Take Your PPC Campaigns To The Next Level?
Contact NAV43 today to learn how our expert PPC management services can help you drive business growth and achieve your digital marketing goals!