Refining Search Intent Using Negative Keywords.

Technical, methodical, and incredibly passionate about what he does; that’s one way to describe Ben Dankiw – a trained SEM specialist and mathematician (yes, really) with 10+ years experience, who understands the value that in-depth data analysis brings to search advertising. Blending together the right mix of business acumen, digital strategy, and execution allows Ben to deliver for his clients. Ben has managed hundreds of paid search and display media campaigns, from SMB to enterprise, and has worked with clients including Canadian Tire, Porsche, Ceridian, and TouchBistro.