Introducing High-Quality Google PPC Management Services By NAV43
The results of your ad campaign can make or break your brand. We're here to help you with the knowledge and expertise you can only find in a premier performance marketing service. With an industry-leading team of experts in search engine optimization and conversion rate optimization, NAV43 becomes an extension of your marketing team to ensure your company can take full advantage of everything Google Ads has to offer.
You need to leverage Google Ads like a pro. We're here to help.
What Is Google Ads?
Google Ads, previously known as Google AdWords, is an online advertising platform. When you create a campaign, you bid on keywords related to your products and services. For example, a law firm might use target keywords like "environmental litigation in Toronto" or "Toronto labour lawyer." If you run a restaurant, you'd bid on keywords related to your location and the type of cuisine you offer, such as "Chinese food in Bayview Village" or "Yorkville Korean restaurant."
One of the main benefits of the Google Ads platform is that you can connect with audience members based on their age, location, and interests. Google displays ads based on each user's browsing history, making it more likely you'll generate high-quality leads.
Still have questions about how it works?
Our Philosophy
NAV43 isn't just a service provider. We're a true partner for your business. Our Google PPC experts care about your company and want you to succeed, so we do everything possible to help you generate high-quality leads, increase your conversion rate, and keep your PPC advertising expenses as low as possible.
One reason we're different from other digital marketing agencies is that we take a data-driven approach to campaign management and monitoring. We don't pick random strategies and hope they work; we create detailed plans based on your current situation and your digital marketing goals. Our main focus is strategic customer acquisition, so we focus on the long-term growth of your business.
Customized PPC Advertising Strategies
At NAV43, our Google Ads experts follow a nine-step process to help you maximize your conversions while keeping your advertising costs in check.
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Accurate Conversion Data
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Data Integration From Marketing Sources
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Account Audit
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Machine Learning Optimization
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Keyword And Targeting Research
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Audience Mapping
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Ad Copy And Creative
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Landing Page Optimization
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Budget Optimization And Planning
Accurate Conversion Data
Before we help you get where you're going, we need to know where you are. We use data from your current and previous campaigns to identify gaps in your strategy and determine how we can add value for your business.
Data Integration From Marketing Sources
It's tough to track your results when you have data in multiple places. During this step, NAV43 integrates data from multiple sources into a single source of truth for your business.
Account Audit
PPC auditing makes it easier to uncover new opportunities, increase conversions, and maximize your return on investment. As part of the auditing process, we check your account settings, analyze your keyword targeting, and conduct in-depth competitor research.
Machine Learning Optimization
Next, our PPC advertising experts use machine learning to help you optimize your ad copy, keywords, landing pages, and bid management. We also monitor your key performance indicators and check for signs of ad fraud.
Keyword And Targeting Research
The next step is to identify the keywords you should be targeting with your PPC campaigns. We look for appropriate brand terms, competitor terms, generic terms, and related terms.
Audience Mapping
Before we optimize your conversion rate, we need to understand your audience. Audience mapping allows us to create detailed profiles of your potential customers.
Ad Copy And Creative
Based on the information gathered during previous steps, we optimize your ad copy and creative, making it easier to maximize conversions.
Landing Page Optimization
For best results, the content on your landing pages must match the copy in your PPC ads. You also need to use simple forms and strong calls to action. During this step, we optimize each of your landing pages based on best practices.
Budget Optimization And Planning
Finally, we optimize your PPC budget to help you reach more audience members without increasing your overall advertising costs.
See how we can help you achieve your goals
Talk to a Sales ExpertUnique Paid Media Strategies for Your Business
NAV43 doesn't offer one-size-fits-all marketing plans. Instead, we create custom strategies for every business we serve. In addition to our Google Ads management services, we offer the following to help you reach your goals:
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E-commerce Digital Marketing Services
NAV43 uses keyword data to develop the most effective marketing strategies for ecommerce businesses. Thanks to our technical experience, we can help you achieve a 10-to-1 return on your ad spend.
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Google Analytics Services
Google Analytics tracks website traffic, giving you a better understanding of how your marketing strategy is working. Our Google Ads experts can help you turn your business goals into digital marketing goals using the Google Analytics platform.
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CRO Services
Conversion rate optimization aims to increase the percentage of users who click a link, complete a form, or take some other desired action. NAV43 has a team of CRO experts on hand to help you optimize your conversion rate as much as possible. We can even help with paid search campaigns, maximizing your return on investment.
When we create a paid media strategy for your business, we consider your unique needs and your business model, ensuring you get the best possible results. For example, if you have a product-based business, you'll need a different approach than a company that provides professional services.
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The Importance of Data in PPC Advertising
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Maximizing the Efficiency and ROI of Your PPC Campaigns
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Google Performance Max Management
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YouTube Advertising
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Google Shopping
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Our Approach to B2B and B2C Lead Generation
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Avoiding Common Mistakes When Running PPC Campaigns
The Importance of Data in PPC Advertising
Whether you want to increase brand awareness or maximize your return on ad spend, we use objective data to help you reach your goal. Data helps us understand your current situation, produce accurate forecasts, and determine if we need to adjust our approach to PPC advertising.
When you use data, you don't have to guess what's happening. You can look at your analytics and find out exactly what you need to know, from the number of people who click your ads each month to how much you're paying for each click.
Maximizing the Efficiency and ROI of Your PPC Campaigns
Our extensive PPC experience helps us maximize efficiency and increase the ROI of your campaigns without a significant increase in your costs. As a Google Certified Partner Agency, we know exactly how to assess your recent account activity, reducing the amount of time it takes to create and implement a new launch plan.
We also have a team of dedicated experts, such as experienced project managers, on hand to determine the best way to generate traffic and increase conversions.
Google Performance Max Management
Google Performance Max, also known as PMax, lets you access your entire Google Ads inventory from one campaign. What makes this campaign type so unique is that it uses Google's machine learning capabilities to help you optimize every aspect of your advertising strategy.
For example, PMax uses audience signals to target users across multiple platforms. Instead of targeting only users with high purchase intent, Performance Max gives you the opportunity to connect with users who are simply exploring content.
At NAV43, we understand how to use Google Performance Max to its fullest potential, helping you find customers on YouTube, Maps, Gmail, and other Google channels. We can also help you set goals and develop appropriate creative assets.
YouTube Advertising
YouTube has billions of active users, making it a popular place to advertise products and services. Because YouTube has such a large audience, many advertisers are competing for the same keywords and audience members. NAV43 has extensive experience setting up YouTube campaigns and optimizing them according to each client’s needs.
We can help your business succeed by creating new video ads, scaling your budget, and tracking key performance indicators. NAV43 also does regular testing to ensure you achieve the highest possible conversion rate.
Google Shopping
If you have a product-based business, you should be using Google Shopping to draw attention to your offerings. Shopping ads are a little different from other types of ads because they’re based on product data instead of keywords. Google uses information from your Merchant Center to determine where to display your ads. Therefore, Shopping ads expand your presence and make it easier to connect with qualified buyers.
Google lets you manage Shopping ads with a traditional Shopping campaign or with a Performance Max campaign. We highly recommend the Performance Max approach, as it gives you access to a much broader range of channels and ad formats. NAV43 can handle everything from developing creative material to choosing the right bidding strategy.
Our Approach to B2B and B2C Lead Generation
Although many marketing tactics are effective for both B2B and B2C lead generation, you need to approach business and consumer audiences in different ways. For example, business owners tend to spend more time researching products and services, increasing the length of the sales cycle. If you sell to businesses, your average sale is also likely to be much higher than the average sale for a consumer-focused company.
Due to these differences, you need to follow a customized lead-generation strategy. To increase the accuracy of your data tracking, we highly recommend customer relationship management (CRM) integration. With the right CRM tool, it's possible to collect data related to prospects and customers, ensuring you have the information you need to choose relevant keywords, identify effective marketing channels, and reach your goals.
Avoiding Common Mistakes When Running PPC Campaigns
It's common for beginners to use the wrong keyword match types, leading to low clickthrough rates. For example, if your company sells lava lamps, choosing "broad match" would cause your ads to appear for terms like "lava rock" and "Tiffany lamps." Someone who's looking for a Tiffany lamp probably isn't interested in a lava lamp, which means they won't click your ad. We use our expertise to identify relevant keywords and choose the correct match type, making your campaigns more effective.
Another common mistake is using the same ad copy for every campaign. What you should be doing is creating custom copy for each keyword. Otherwise, Google users may perceive your ads as irrelevant to their needs. NAV43 helps you avoid this mistake by creating custom ad copy and advising you on where to use it to get the best results.
Finally, many companies fail to target search engine users based on their location. If you aren't using any location-based keywords, you're missing out on opportunities to connect with new customers. The NAV43 team has the expertise needed to help you find just the right keywords for each campaign, ensuring your ads reach as many audience members as possible.
Revealing Your Path To Success,
No Matter The Industry.
The NAV43 digital marketing navigators have empowered teams across multiple sectors to sail past their goals in ways they didn't know possible. Explore our case studies and testimonials to find the results most relevant to you.
App In The Air
Mobile App
App in the Air Soars to New Heights
10x Organic Traffic Boost in 4 Months with NAV43's SEO Tech Audit
Boost Auto Parts Achieves Over 600% Increase in Online Revenue in One Year
300% Increase in Paid Search Traffic in less than one year
Discover how NAV43 Leveraged Performance Max to 6x sales.
Read MoreBold By Nature
Boosted Organic Traffic, Transactions, and Revenue in Just 6 Months
Discover how NAV43's strategic SEO initiatives doubled keyword rankings, increased organic traffic, and elevated transactions.
Read MoreRritual Superfoods
Increased Traffic to Over 11,000 Unique Visitors Per Month in Just 6 Months
From a Completely New Brand to a Leading Authority in the Superfoods Market.
Read MoreElise Darma
100% Increase in Organic Traffic Within One Month
NAV43's expert technical SEO audit and migration strategy enabled Elise Darma to maintain and grow her online presence.
Read MoreTransformer Table
Boosted Revenue by 178% in Just 4 Months
NAV43's strategic SEO interventions transformed Transformer Table's online presence and skyrocketed their revenue.
Read MoreRestoHub
125% Increase in Organic Traffic Within One Month Post-Migration.
NAV43 crafted a detailed Information Architecture (IA) for the new content structure and meticulously planned the website migration.
Read MoreBid Garage
E-commerce
24,000 visitors increased each month within the first year
NAV43's SEO strategy increased first-page keywords and organic traffic substantially in just a year.
Read MorePolicyMe
Insurance
540% increased in Lead Generation Search
How we guided PolicyMe's SEO strategy to dominate Canadian search engines.
Read MoreFrequently Asked Questions
Unsure about something? Check out our frequently asked questions.
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Google PPC management services help businesses of all sizes generate high-quality leads while minimizing ad spend. When you work with a team of professionals, you don't have to run your PPC campaigns based on trial and error. We have extensive experience using Google Ads and other types of PPC ads, so we know how to keep your ad spend in check without sacrificing quality.
As a Certified Google Partner Agency, NAV43 uses several data sources to manage paid advertising campaigns, ensuring you reach your target audience without exceeding your budget. We also have experience with other ad networks, such as LinkedIn, Bing, and Microsoft.
Overall, a PPC management company handles everything from writing ad copy to making ad buys, leaving you with more time to refine your growth marketing strategy.
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Yes. Pay-per-click advertising is one of the most cost-effective strategies for generating high-quality leads. Instead of putting an ad in the paper and hoping someone in your target audience sees it, you can use Google Ads to target specific keywords.
When someone searches for a target keyword, they'll see your ad displayed at the top of the search results. Therefore, pay-per-click advertising makes it easier to connect with audience members.
Google is also the most popular search engine in the world, so using Google Ads gives you more opportunities to get your brand in front of potential buyers. When paired with high-quality SEO services, PPC advertising can help you increase your conversion rate without increasing your ad spend.
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It's easy to get started with PPC management services. Once you find the right partner, they'll set up your Google Ads (formerly Google AdWords) account, conduct keyword research, set up your PPC campaigns, and monitor campaign performance.
If you already have a Google Ads Account, you can skip the first step, but your PPC management company will still help you with campaign strategy and monitoring. Some companies also offer technical SEO audit services to ensure people who click on your ads find exactly what they need on your website.
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The cost of PPC management services depends on several factors. For example, you need to consider the average bid for PPC ads in your industry. If you're in the real estate industry, you can expect to pay an average of $1.55 per click. Attorneys pay an average of $9.21 per click, making it more expensive for law firms to use Google Ads and Microsoft ads.
You also need to consider your budget, goals, and pay-per-click advertising strategy. If you have a low budget, your PPC management service will have to adjust your strategy accordingly. You may need to increase your ad spend if your goal is generating leads versus increasing brand awareness.
The number of ad networks you use has a major impact on the cost of PPC advertising. If you want to rely solely on Google Ads, you can dedicate a much bigger portion of your budget to buying PPC ads. If you plan to use multiple platforms, you'll have to pay more for PPC management, as your partner will have to spend more time setting up and monitoring campaigns.
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If you use Google Ads, there are several metrics to help you determine if a PPC campaign is a success. One of the most useful is your conversion rate, which tells you how many people completed a desired action versus how many people interacted with your ads. A high conversion rate indicates a significant number of people are taking action after they click your PPC ads and visit your website.
You can also use these metrics to assess your digital marketing efforts:
- Clickthrough rate: CTR tells you what percentage of the people who saw your ad went ahead and clicked it. To achieve a high CTR, make sure your ad keywords match the user's intent. Otherwise, you won't attract as many clicks as you'd like.
- Return on ad spend: To calculate return on ad spend (ROAS), divide the amount of money you spend on PPC ads by the amount of money you make from pay-per-click advertising. The higher your ROAS, the better. Although it's helpful to know your ROAS, this isn't the best Google Ads metric, as you may have trouble determining if revenue comes from your PPC ads or other digital marketing efforts.
- Cost per click: CPC is one of the easiest metrics to calculate. Simply add up how much you spent on ad clicks and divide by the number of clicks you received. For example, if you spent $2,100 to get 800 clicks, your CPC is just over $2.62. To keep the cost of your PPC ads as low as possible, make sure you optimize each campaign.
- Cost per conversion/cost per acquisition: If you want to monitor the performance of a single PPC campaign, make sure you know your cost per conversion or cost per acquisition. This is how much you spend on each desired action, such as email sign-ups, form submissions, or website purchases.
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When you partner with NAV43, you get access to a team of professionals who specialize in managing PPC campaigns. Before we start providing Google Ads management services, we do a discovery call to learn about your business. During the call, we ask questions about your digital marketing strategy, such as what's working and what isn't. We also take time to learn about your marketing goals and brand positioning.
Google Ads Audit
Next, we perform an in-depth audit of your Google Ads account. We use the data from this audit to calculate key marketing metrics and determine the best way to move forward. During this stage of the process, we also come up with ideas you can use for your PPC campaigns.
Once we finish the audit, we schedule a follow-up call to share what we found. The purpose of this call is to make sure everyone is on the same page. We'll explain what the data means and work closely with your marketing team to set goals for the future.
Campaign Research
Finally, it's time to begin campaign research. Our team includes several search engine marketing experts who can generate keyword lists, segment your target audience, bid on high-converting keywords, and handle other PPC management activities. We combine this information into an easy-to-follow plan for your business. It's up to you whether you want to move forward with the entire plan or start with just one or two recommendations.
Execution
Now, it's time to put your custom plan into action. As part of our Google Ads management, we create target audience lists, develop new ad campaigns, and determine how much to spend on specific keywords. Before we move forward, we'll walk you through our pre-launch checklist to make sure everything is up to your standards. This includes landing pages, ad copy, form submissions, and other types of content.
Campaign Monitoring
We don't just sign you up for PPC advertising services and then leave you on your own. Our team of Google Ads experts monitors each campaign and makes adjustments as needed.
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Google Ads is one of the most helpful marketing tools available, but it's not the only tool you need. For best results, combine PPC advertising services with search engine optimization (SEO). A good SEO campaign starts with SEO competitive analysis, which helps you determine what your competitors are doing to attract high-quality leads. The goal isn't to copy competitors but to determine the best way to distinguish yourself from them.
Once you have a handle on your Google Ads, it's helpful to try some local SEO services. The purpose of local SEO is to make your website more visible to people who live in your service area. For example, a restaurant in Toronto might benefit from creating content aimed at customers in the Distillery District or Kensington Market. You can use the same approach when doing keyword research and writing ad copy for Google Ads.
Content marketing SEO services help you attract new customers with blog posts, landing pages, buying guides, and other types of content. You can even create videos or publish digital books to persuade members of your target audience to visit your website or contact you for a price quote. Every time you publish a new piece of content, you have another opportunity to connect with audience members via the search engine results pages (SERPs).
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Using pay-per-click ads is one of the most cost-effective ways to connect with people in your target audience. When you optimize your ad copy, it's possible to generate more leads without a substantial increase in your marketing spend.
Paid ads also appear at the top of the search engines, making your website more visible to customers who need your product or service. Therefore, you can start generating traffic almost immediately.
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Google Ads management is one of the best investments you can make in your business. When you have the right partner, you don't have to worry about writing your own ad copy, doing keyword research, or monitoring campaign performance. Our experts understand how to use PPC services to generate more leads without wasting money on marketing tactics that just don't work.
NAV43 also offers SEO link building services, LinkedIn Ads management, and other services to help you increase your conversion rate and keep your marketing costs in check.