LinkedIn Ads Management For B2B Companies
LinkedIn Ads make it easier for B2B companies to drive traffic and increase brand awareness. NAV43 offers LinkedIn Ads management to help you succeed.
Grow Your Business With LinkedIn Ads Management From NAV43
If you offer professional services to other businesses, LinkedIn is one of the best places to connect with potential customers and build brand awareness. The networking platform has more than 1 billion users in 200 countries, making it ideal for B2B companies in every industry.
LinkedIn marketing makes it easy to generate leads, build relationships, drive traffic to your website, and accomplish other business goals, so it’s a critical component of any marketing strategy. To maximize your reach, consider working with a LinkedIn marketing expert instead of trying to handle LinkedIn Ads management on your own.
NAV43 harnesses the power of LinkedIn to help businesses increase their brand visibility, generate high-quality leads, and build strong professional relationships. Discover how we can help you use LinkedIn to your advantage.
LinkedIn Campaigns: A Critical Component Of Your Marketing Strategy
To run a successful advertising campaign, you must understand your target audience. One of best reasons to run a LinkedIn advertising campaign is that the network is home to more than 17 million opinion leaders. You can use LinkedIn to find out where they live, how old they are, what they do for a living, and how they prefer to spend their time online.
Opinion leaders are extremely influential, so if you manage to connect with them via your LinkedIn ad campaigns, they could turn out to be valuable sources of revenue and referrals. Additionally, LinkedIn has more than 180 million senior-level users. LinkedIn Ads helps you connect with these users, many of whom have the authority to make purchasing decisions for their companies.
If you’re still not convinced that LinkedIn Ads makes sense for your business, here’s why the platform is crucial to your success:
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You can use the LinkedIn Campaign Manager to target users based on job title, industry, function, and more, ensuring your ads are highly relevant to the needs of your target audience.
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LinkedIn allows you to send message ads to specific users, creating valuable networking opportunities.
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LinkedIn offers multiple ad formats, giving you extra flexibility as you plan each campaign.
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Business-focused content drives lead generation, enhances brand visibility within professional circles, and helps advertisers achieve higher conversion rates.
Running LinkedIn ad campaigns also helps you connect with decision-makers who don’t use other social networks. For example, nearly one-third of senior-level LinkedIn users aren’t on X (formerly Twitter). If you don’t advertise on LinkedIn, you may miss out on the chance to connect with them.
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How We Use LinkedIn To Help You Generate Leads
NAV43 takes the complexity out of running LinkedIn ad campaigns, turning the platform’s unique capabilities into a competitive advantage for your business. Here’s what we offer:
Strategic Planning
Every successful LinkedIn ad campaign starts with a strategy. Before we make a single LinkedIn recommendation, we analyze your business objectives, learn more about your target audience, and conduct a thorough competitor analysis to craft a LinkedIn advertising strategy that aligns with your goals.
Creative Ad Development
Before you start using Campaign Manager, you need attention-getting copy to help your business stand out from the crowd. From eye-catching visuals to engaging copy, our team crafts ads that resonate with your target audience, driving engagement and conversions.
Targeted Campaigns
Whether you’re setting up digital ad accounts or choosing SEO services for your business, targeting is critical to your success. Targeting allows you to deliver the right ads to the right users at exactly the right time, making it more likely that audience members will visit your website, buy one of your products, or take another desirable action.
Precision targeting is at the heart of LinkedIn’s advertising strength. We meticulously define your audience segments based on professional criteria, ensuring your ads reach the most relevant prospects.
Analytics And Reporting
Transparency is key to partnership. We provide detailed reports on your campaign’s performance, offering insights into metrics that matter — engagement rates, lead generation, and ROI — to ensure you’re always informed.
Whether we’re running LinkedIn Ads or delivering expert SEO migration services, NAV43 takes a data-driven approach to digital marketing. We use detailed analytics to make decisions regarding ad variations, targeting criteria, sponsored content, and more, ensuring your paid advertising strategy aligns with industry norms. NAV43 also creates customized ad campaigns based on your unique business goals.
Ongoing Optimization
The digital landscape is always changing, so your ad campaigns need to evolve accordingly. We continuously monitor and optimize your LinkedIn Ads for performance, adjusting strategies as needed to maximize ROI.
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Profile Optimization
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Content Creation
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Sponsored Content Campaigns
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Analytics Tracking
Before you worry about choosing the right LinkedIn ad format, you need to optimize your profile. An optimized profile offers a detailed overview of who you are, what you do, and what potential customers can gain from working with you. Our digital marketing team has extensive experience using LinkedIn Ads, so we know how to create optimized profiles that drive conversions.
An optimized profile also helps your business stand out from the crowd, positions you as an authority in your industry, and makes it easier to build relationships with prospects. Even if one of your new connections doesn’t buy from you, there’s a chance they’ll refer their colleagues or let you know about upcoming opportunities in the industry.
One of the many benefits of using LinkedIn ads is that you have access to multiple ad types.
Text ads: A text ad typically appears at the top of the page or on the right side of a user’s screen. All you need to create this type of ad is a short headline and a compelling message. The digital marketing experts at NAV43 know how to create attention-getting text ads, helping you increase brand awareness, drive traffic to your website, and convert more leads into paying customers.
Single-image ads: A single-image ad combines an eye-catching image with a headline and a snippet of introductory text. This type of ad is ideal for generating leads, increasing engagement, and driving traffic to your website. NAV43 specializes in creating visually appealing content to help you take advantage of single-image ads on LinkedIn.
Document ads: With document ads, it’s possible for LinkedIn users to download content directly from their feeds instead of having to click a link and visit a different website. Although document ads don’t necessarily increase website traffic, they’re effective for increasing brand awareness and getting your content in front of audience members. We can help with every aspect of the content creation process, from selecting images to writing titles that drive conversions.
Carousel image ads: Carousel image ads allow you to use multiple images to tell a story. At NAV43, we specialize in writing headlines and choosing appropriate images, making it easier to drive LinkedIn users to your landing pages or persuade them to fill out CTA forms.
Dynamic ads: Dynamic ads use LinkedIn profile data to deliver personalized content to users. When you use this type of ad, you have fewer than 100 characters to persuade users to take action. Our LinkedIn advertising experts know how to use this limited space to your advantage.
Video ads: Video ads are effective for increasing engagement, driving traffic to your website, and increasing conversions. NAV43 provides expert guidance on creating video content and combining it with headlines and introductory text
Sponsored content campaigns allow you to sponsor page posts or create direct sponsored content ads in the LinkedIn Campaign Manager. Each ad format has different creative requirements, so it’s helpful to work with a team of LinkedIn marketing experts rather than trying to develop the content on your own. NAV43 can help you create laser-focused CTAs, resulting in increased conversion rates.
At NAV43, we’re committed to data-driven decision-making. We don’t launch a new campaign without doing in-depth research to understand your industry, your business, and your target audience. That commitment doesn’t end once we set up your advertising campaign. Instead, we monitor your results and make adjustments as needed.
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Talk To A Sales ExpertWhy Choose Our LinkedIn Marketing Services?
At NAV43, we understand how LinkedIn advertising fits within the entire digital marketing ecosystem. Instead of setting up a single campaign and then leaving you to manage it on your own, we help you create a holistic online presence. B2B companies can benefit from combining our LinkedIn Ads management services with local SEO services, e-commerce digital marketing services, and more.
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B2B Expertise
We also have extensive experience with B2B marketing. When Unyte Health partnered with NAV43, the company was struggling to increase conversions. Its LinkedIn presence wasn’t as robust as it could be, making it difficult to connect with key decision-makers in the industry. Unyte Health develops mind-body solutions to help people live happier, more meaningful lives, so we immediately understood how important it was to help the company expand its reach.
Our team started with profile optimization, making it easier for LinkedIn users to learn more about how Unyte Health can help them reach their goals. NAV43 also developed ad content and monitored campaign performance.
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Customized Strategies
NAV43 tailors every ad campaign to your unique needs, ensuring your LinkedIn advertising strategy aligns with your overall business goals. We also have extensive experience managing multiple ad accounts.
Frequently Asked Questions
Unsure about something? Check out our frequently asked questions.
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With LinkedIn Ads management, you use the Campaign Manager to choose an objective, select your targeting criteria, choose the right format, and set a budget. Once you launch your campaign, you can monitor its performance.
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To set up Ads Manager, follow these steps:
1. Create a Campaign Manager account.
2. Link your Campaign Manager account with your LinkedIn Page. If you don’t have a LinkedIn page yet, create one now.
3. Click “Create a Campaign” to get started with LinkedIn advertising. NAV43 is ready to help you use LinkedIn Ads to increase engagement, build brand awareness, drive traffic to your website, and convert leads into paying customers.
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At NAV43, we track several key performance indicators, making it easier to determine if an ad campaign is successful. You can use some of the same metrics to measure the success of a LinkedIn Ads management service. For example, you can track your click-through rate, your conversion rate, or your average cost per lead (CPL). With LinkedIn, it’s also possible to create a campaign group, or a set of campaigns that share a KPI.
Your LinkedIn Ads management service should help you reach your business objectives, so it’s also important to track key business metrics. For example, you may consider the partnership a success if you increase the number of leads generated per month by 25% or reduce your LinkedIn advertising costs by 32%.
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NAV43 offers comprehensive LinkedIn Ads management services. Each package includes profile optimization, creative ad development, targeted campaigns, and ongoing monitoring. Our digital marketing experts are committed to learning everything they can about your business and your industry, ensuring your LinkedIn campaigns stay aligned with your goals and the unique needs of your target audience.
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