Microsoft ad services that capture your audience.

We begin every audit with a discovery call to align on brand positioning and marketing goals. We encourage this session to be an honest account of what’s worked and what hasn’t to help shape the future of digital campaigns.

The discovery kickoff meeting will help us gain perspective as we audit your Microsoft Ads account. We’ll look into the numbers to help quantify success to date and formulate ideas for future campaigns.

After we look at the numbers, we’ll reconnect with your team to discuss the findings. We’ll present the results and our interpretation of what the data means so we can work together on building a new path forward.

Following our discovery call, the real work begins. We import your Microsoft ads account to look deeper into segmentations, targeting, and performance. All of this data provides a framework on how to build your new campaigns.

We take the initial scope of our plan into the Microsoft advertising platform. There, we do additional research on audience sizes, engagement rates, and costs per lead to build out campaigns that will drive higher traffic at low costs.

Once we build the skeletons of the campaigns, we’ll reconnect with your team to discuss the details. Everything we provide is strictly a recommendation, and it’s up to your team to decide if we move forward.

If we get the green light from your team, we put our SEM skills to good use and help you execute the plan. We’ll build out your new campaigns, create your target audience lists, and set the budget to start bidding on keywords.

As the campaigns get up and running, we help monitor performance. The leads that do convert on each campaign are for you to qualify and enter into your sales funnels, while we help tweak the ads for even greater results.