In the digital world, search engine optimization (SEO) is essential for businesses to have visibility and drive traffic to their website. With the right strategy and execution, SEO can boost the visibility of your website and drive more traffic to your site. As an SEO project manager, you need to understand all aspects of this project from end-to-end, from development to deployment, and monitoring. This article shares some best practices we use as an SEO project manager at NAV43.
Be realistic about your SEO project schedule
While the initial timeline of your SEO project may sound great, be aware that in reality, it will take more time to achieve the desired results. Many factors can affect your schedule. These can include client buy-in, team availability, availability of resources, development cycle, and more. Make sure you add a buffer to your original schedule and account for these factors to avoid issues further down the road.
Define detailed requirements for your SEO project
Depending on your client, you may be asked to conduct a full-blown SEO project or a quick fix. If you are conducting a full-blown SEO project, make sure you define the requirements and understand the deliverables from start to finish. If you are conducting a quick fix, make sure you understand the deliverables from start to finish as well as what can be done and what cannot be done. In addition, make sure you have an idea of potential roadblocks that may pop up during the SEO project. These roadblocks can be related to internal or external issues.
Hold a kick-off meeting and define roles for your SEO project team
After you have the basic requirements of your SEO project, it’s time to kick off the SEO project. When scheduling the kick-off meeting, make sure you include the client, your team members, and stakeholders. With your team members, you can use the kick-off meeting to define the roles, discuss the project challenges, and identify potential roadblocks. You can use the kick-off meeting to set expectations for your clients as well. With stakeholders, you can use the kick-off meeting to discuss their expectations, challenges, and potential roadblocks. Make sure you identify all team members involved in your SEO project, including content writers, developers, designers, and others.
Communicate constantly with all team members on your SEO project
It is important to communicate with team members throughout the SEO project, especially when challenges arise. Make sure you set up communication channels and use them — email, Slack, Zoom, etc. You can use communication channels to collaborate with team members, discuss project challenges, reach out if you need help, and communicate with stakeholders. You should be communicating with all parties involved in the SEO project — your client, other team members, and stakeholders — to avoid misunderstandings and miscommunications. Make sure you are communicating the right information to the right people at the right time. And make sure you are following up with communication channels to make sure everyone received the information. You can also use communication channels to engage in conversation with your client and other stakeholders. This can help put everyone at ease, ease tensions, and address any concerns or questions.
Don’t forget about monitoring
Once your SEO project starts and the development phase is done, it’s important to start monitoring the site’s performance. At this point, you should start tracking the ranking, organic traffic, and all other performance metrics. You should monitor your site’s performance to make sure everything is running as expected and you are getting the desired results. Monitoring the site’s performance can help you identify any issues as early as possible and address them before they can affect your site’s performance and your client’s business. You should monitor internal and external issues to make sure you can address them as soon as possible.
Once your SEO project is done, it’s important to close the project and provide the client with a final report. This report can be helpful for the client to know how their site performed and what they can do next. Depending on the client and the requirements, you can provide a general report or a detailed report. You can use the report to explain the process, provide metrics, and suggest ways to improve the site’s performance. The report can also help you reference previous communication that happened during the SEO project. It can help you jog your memory and provide an overview of the project. In the digital world, search engine optimization (SEO) is essential for businesses to have visibility and drive traffic to their website. With the right strategy and execution, SEO can boost the visibility of your website and drive more traffic to your site. As an SEO project manager, you need to understand all aspects of this project from end-to-end, from development to deployment, and monitoring.
If you have any questions, please feel free to visit us at NAV43.com, your leading industry specialist in SEO/SEM practices and implementation.