Elise Darma: Seamless Migration from Squarespace to WordPress with a 100% Increase in Organic Traffic Within One Month

NAV43's expert technical SEO audit and migration strategy enabled Elise Darma to maintain and grow her online presence, achieving a remarkable increase in unique monthly visitors post-migration.

100% increase in organic traffic to 40,000 visitors per month within one month post-migration
27,000 keywords ranked
Year-over-Year goal completion growth of 39% in the first 6 months.
20,000 keyword rankings achieved in the first month

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Technical SEO Audit

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CMS Platform Migration

URL Restructure

Keyword Mapping

Migration QA

Traffic and Keyword Monitoring

The Challenge

Elise Darma, an influential online entrepreneur offering courses to help businesses grow through social media, needed to migrate her website from Squarespace to WordPress. She aimed to maintain and enhance her organic visibility during this transition. Elise Darma enlisted NAV43 to manage this migration while mitigating any risk of losing search authority.

During the migration, NAV43 performed a full technical SEO audit, developed a URL restructure, and created a keyword mapping strategy. Unfortunately, the client’s developer launched the website without adhering to NAV43’s migration plan, leading to significant drops in organic traffic and keyword rankings overnight.

Our Process And Approach

NAV43 implemented a comprehensive plan to address the challenge:

Technical SEO Audit
Conducted a thorough audit to identify potential technical issues.
URL Restructure and Keyword Mapping
Created a strategic URL structure and keyword map to preserve and enhance search engine visibility.
Migration Plan and QA
Developed a detailed migration plan with quality assurance checks to prevent SEO setbacks.
Consultation and Emergency Response
Provided ongoing consultation to the client and developer, and swiftly responded to the initial launch issues by rolling back to the original state and reclaiming traffic losses.

Results

Despite the initial setbacks, NAV43’s strategic intervention led to impressive outcomes for Elise Darma:

Post-Migration Traffic Surge
Achieved a 100% increase in organic traffic, reaching 40,000 visitors per month within one month.
Significant Keyword Growth
Secured rankings for 20,000 keywords within the first month, further growing to 27,000.
Continued Growth
Elise Darma’s website now attracts 55,000 unique visitors each month.
Successful Issue Mitigation
Prevented long-term migration failure with a quick and effective response plan.

"I chose to work with NAV43 to make the migration from Squarespace to WordPress as seamless as possible, without losing our search authority that we had already built up. After the migration, we noticed a boost in our traffic acquisition within one to two months, so we were very pleased with the results." - Elise Darma

Elise Darma