NAV43's Expert Website Migration Services: Protect Your SEO During Migration
Zero-Loss SEO Migrations. Rank Higher the Day You Launch
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100 % Keyword Equity Preserved
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50 + Seamless CMS & Domain Moves
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Traffic Uplift, Not Just Protection
Understanding SEO Migration
Website migration is a complex process that can significantly impact your site’s search engine optimization (SEO). The heavy lifting involved in website migration projects—such as handling technical challenges and ensuring SEO preservation—is expertly managed by NAV43 to ensure a smooth transition. Whether changing your content management system (CMS), updating your domain, moving to a new site, or restructuring your site, it’s crucial to have a well-planned SEO migration strategy in place. That’s where NAV43’s SEO migration services come in.
SEO migration refers to the process of preserving a website’s SEO value while undergoing significant changes, such as managing migrations for multiple sites or different types of websites. This includes:
CMS migration
Domain name changes
Site structure updates
Content overhauls
Without proper planning and execution, website migrations can have disastrous consequences for SEO, including significant traffic loss, decreased rankings, and broken user experiences. Changes to url structure and user flow during migration can negatively impact both SEO and how users navigate your site. It is also crucial to correctly update the website url to avoid further SEO issues.
NAV43's SEO Migration Process
At NAV43, we follow a meticulous process to ensure a seamless SEO migration. Our expert team manages every migration project with a comprehensive approach, working with your current hosting provider or helping you move your site to a new platform or host. NAV43 can create a custom migration plan tailored to your needs and provide web hosting migration services to move your website efficiently.
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Pre-Migration Planning
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Technical Preparation
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On-Site Optimization
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Post-Migration Monitoring
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Ongoing Optimization and Support
Pre-Migration Planning
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Audit of existing site: We conduct a thorough audit of your current website to understand its SEO strengths and areas for improvement.
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SEO strategy development: We develop an SEO strategy tailored to your new site's architecture, ensuring that all SEO best practices are planned for implementation.
Technical Preparation
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URL mapping
We create a detailed map of old URLs to new URLs to ensure a smooth transition and maintain link equity.
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301 redirect strategy
We implement a comprehensive 301 redirect plan to preserve link authority and minimize traffic loss.
On-Site Optimization
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Content optimization
We ensure your content is optimized for SEO in the new site structure.
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Meta data and structured data migration
We meticulously migrate all metadata and structured data to maintain rich snippet visibility in search engine results pages (SERPs).
Post-Migration Monitoring
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Technical audit and fixes
We conduct a post-launch technical audit to identify and quickly resolve any emergent issues.
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Traffic and rankings monitoring
We continuously monitor your site traffic and rankings to promptly identify and rectify any deviations.
Ongoing Optimization and Support
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Performance optimization
We will continuously work to optimize your site's performance and user experience on the new platform.
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SEO growth strategy
We develop and implement an SEO growth strategy to recover from the migration and capitalize on new opportunities for increased visibility and traffic.
Zero downtime, no traffic loss, and no drop in keyword rankings
Read The Full Case Study"We couldn't have successfully migrated and consolidated our geo domains without NAV43."
The Risks Of Improper SEO Migration: A Cautionary Tale
One of our clients, learned the hard way about the importance of proper SEO migration. Before coming to NAV43, they attempted to migrate their website to a new platform without a comprehensive SEO plan. As a result, they lost a staggering 98% of their organic traffic overnight.
The consequences of improper SEO migration can be severe:
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Loss of organic traffic
Without proper planning and execution, you can lose a substantial portion of your site's organic traffic.
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Decline in search rankings
Improper migration can lead to a loss in rankings for your previously well-performing keywords.
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Broken links and user experience issues
Failure to correctly map and redirect URLs can result in broken links, negatively affecting user experience and SEO.
Why Choose NAV43 For SEO Migration
NAV43’s SEO experts have extensive experience handling complex website migrations. We have successfully migrated hundreds of sites, including various types of sites from different platforms, demonstrating our expertise in managing migrations of all scales. We understand the intricacies of preserving your site’s SEO value during migration and have a proven track record of success.
Strategic planning to minimize risk and ensure a smooth transition
Meticulous execution of every aspect of the migration process
Comprehensive post-migration support to monitor and optimize your site's performance
Frequently Asked Questions
Unsure about something? Check out our frequently asked questions.
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SEO migration is preserving a website's SEO value while undergoing significant changes, such as moving to a new CMS, changing domain names, or restructuring the site.
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Proper SEO migration is crucial to maintain your website's organic traffic, search rankings, and user experience. Without a well-planned migration strategy, you risk losing valuable SEO equity and potentially damaging your online presence.
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Common SEO migration mistakes include failing to properly map and redirect URLs, not optimizing content for the new site structure, and not monitoring site performance post-migration. These mistakes can lead to significant traffic loss and decreased search visibility.
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The duration of an SEO migration depends on the complexity of your website and the scope of the changes being made. Generally, a comprehensive migration can take several weeks to a few months to plan and execute properly.
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NAV43's SEO migration services stand out due to our meticulous planning, expert execution, and comprehensive post-migration support. We focus on minimizing risk, preserving your SEO equity, and capitalizing on new opportunities for growth.
Don't Risk Your Website's SEO Value With A Poorly Executed Migration.
Contact NAV43 today to ensure a seamless transition and protect your online presence.