Daniel de Souza

Paid Media Specialist

Daniel is a Paid Media Specialist at NAV43, bringing a unique blend of media buying expertise and data science acumen to drive exceptional results for our clients. With 8+ years of experience as a data scientist and engineer, he leverages advanced numerical and statistical analysis to optimize advertising campaigns across platforms like Facebook Ads and Google Ads. His diverse background in freelancing, corporate environments, startups, and academic research allows him to approach each project with a fresh perspective. Daniel excels in A/B testing, funnel optimization, and uncovering root causes through correlation curves to fine-tune campaign performance. His proficiency spans multiple advertising platforms, sales copywriting, and advanced analytics tools. With a bachelor's in engineering and specialized certifications in paid traffic and e-commerce optimization, Daniel's analytical approach to digital marketing sets NAV43 apart in delivering growth and success for our clients.