Jawad Khan

Analytics and Attribution Specialist

Jawad Khan is a Analytics and Attribution Specialist. With over a decade of experience in the digital marketing space, he specializes in using data to drive business performance, leveraging tools like Google Analytics 4, Google Tag Manager, and server-side tagging.

Throughout his career, he's worked with companies like Amazon (Seattle, US), Telenor (Pakistan), XStak Inc and Shopdev specializing in digital strategy and analytics initiatives. He has optimized digital campaigns, implemented conversion tracking, and turned complex data into actionable insights. Jawad's passion lies in marketing analytics, and is constantly refining my skills to stay ahead of industry trends.

He holds a Master’s in Integrated Marketing from New York University, with a focus on Marketing Analytics, and an MBA from Lahore University of Management Sciences.