Transforming Bold by Nature's Online Presence: How NAV43 Boosted Organic Traffic, Transactions, and Revenue in Just 6 Months

Discover how NAV43's strategic SEO initiatives doubled keyword rankings, increased organic traffic to 4.5K visitors per month, and elevated transactions by 37%, resulting in an 11.5% revenue boost for Bold by Nature within a six-month period.

  • 4.5K Monthly Organic Visitors

  • 37% Increase in Transactions

  • 11.5% Increase in Revenue

  • 2X Increase in Keyword Rankings (1,100 Keywords)

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Blog Content Roadmap & Strategy

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Technical SEO and Migration

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Keyword Mapping & Content Strategy

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French Canada Geo Expansion

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The Challenge

Bold by Nature, a premium pet food company, sought to expand their digital footprint, drive more organic traffic, and increase online transactions. They faced challenges in visibility and ranking due to a fragmented website structure and lacked a cohesive SEO strategy.

Our Process And Approach

NAV43 implemented a comprehensive plan to address the challenge:

  1. Initial Engagement (October 2021 - January 2022)

    Blog Content Roadmap & Strategy: Developed a comprehensive content plan to target relevant keywords and address customer pain points.

    Technical SEO and Migration: Consolidated and migrated the website to a more SEO-friendly structure, improving site speed and crawlability.

  2. Second Engagement (June 2022 - October 2022)

    Technical SEO & Migration: Conducted another migration to optimize the site for the latest SEO standards.

    French Canada Geo Expansion: Expanded SEO efforts to target French-speaking regions in Canada, increasing market reach.

    Keyword Mapping & Content Strategy: Identified high-potential keywords and created a content strategy to target these effectively.

Results

NAV43’s strategic intervention led to impressive outcomes for Bold By Nature:

  • 4.5K Monthly Organic Visitors

    Achieved by enhancing on-page SEO and producing high-quality, targeted content.

  • 37% Increase in Transactions

    Resulting from improved site structure, faster load times, and optimized product pages.

  • 11.5% Increase in Revenue

    Driven by higher traffic and conversion rates.

  • 2X Increase in Keyword Rankings

    From 550 to 1,100 keywords ranked, with significant growth in first-page positions.

"We are very happy with how the relaunch unfolded, your team did an amazing job." 

Caroline

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