Transforming Bold by Nature's Online Presence: How NAV43 Boosted Organic Traffic, Transactions, and Revenue in Just 6 Months

Discover how NAV43's strategic SEO initiatives doubled keyword rankings, increased organic traffic to 4.5K visitors per month, and elevated transactions by 37%, resulting in an 11.5% revenue boost for Bold by Nature within a six-month period.

4.5K Monthly Organic Visitors
37% Increase in Transactions
11.5% Increase in Revenue
2X Increase in Keyword Rankings (1,100 Keywords)

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The Challenge

Bold by Nature, a premium pet food company, sought to expand their digital footprint, drive more organic traffic, and increase online transactions. They faced challenges in visibility and ranking due to a fragmented website structure and lacked a cohesive SEO strategy.

Our Process And Approach

NAV43 implemented a comprehensive plan to address the challenge:

Initial Engagement (October 2021 - January 2022)
Blog Content Roadmap & Strategy: Developed a comprehensive content plan to target relevant keywords and address customer pain points.
Technical SEO and Migration: Consolidated and migrated the website to a more SEO-friendly structure, improving site speed and crawlability.
Second Engagement (June 2022 - October 2022)
Technical SEO & Migration: Conducted another migration to optimize the site for the latest SEO standards.
French Canada Geo Expansion: Expanded SEO efforts to target French-speaking regions in Canada, increasing market reach.
Keyword Mapping & Content Strategy: Identified high-potential keywords and created a content strategy to target these effectively.

Results

NAV43’s strategic intervention led to impressive outcomes for Bold By Nature:

4.5K Monthly Organic Visitors
Achieved by enhancing on-page SEO and producing high-quality, targeted content.
37% Increase in Transactions
Resulting from improved site structure, faster load times, and optimized product pages.
11.5% Increase in Revenue
Driven by higher traffic and conversion rates.
2X Increase in Keyword Rankings
From 550 to 1,100 keywords ranked, with significant growth in first-page positions.