From Groundbreak to Sold-Out Pipelines: NAV43 Delivers 12,801 Condo Prospects for Mattamy Homes

Real Estate Lead Generation Project

Mattamy Homes - the largest privately owned homebuilder in North America and Canada’s top new-home constructor - needed to accelerate sales for three pre-construction condo communities across the Greater Toronto Area (GTA). With higher interest rates dampening urgency and GTA new-condo sales sinking to multi-decade lows, developers were locking horns for a shrinking pool of qualified buyers.

NAV43 Real Estate Lead Gen Services

Google Ads Management

Meta Ads Management

Conversion Rate Optimization

The PPC Challenge

Saturated market: Dozens of competing launches were chasing the same first-time buyers and investors.
Rate-driven hesitation: Rising borrowing costs slowed decision-making, threatening construction timelines and financing tranches.
Capital at risk: Every unsold unit ties up funds earmarked for future projects.Mattamy required a performance-driven digital program that could create awareness at scale and deliver a daily stream of high-intent leads, fast.

Strategy & Approach

Audience Precision
Multi-Channel Funnel
Creative & Messaging
Continuous Optimization

Audience Precision

Geofencing + Affinity Signals: NAV43 ring-fenced a 20-mile radius around each development and layered real-estate lifestyle, first-home, and condo-interest affinities to reach in-market buyers exactly where they live and commute.
Feeder-Town Focus: Budgets leaned into commuter suburbs with proven condo demand and lower ad saturation to reduce CPLs.

Results and Outcomes

Overall NAV43 delivered 8x leads than the previous campaigns utilizing the same budget

Total Leads: 12,801 Across Meta + Google in Eight Months
Google Conversions: 10,297 $7.81 avg CPL
Meta Leads: 2,504 $32.06 average CPL; sustained 1%+ CTR with < $4 CPC outpacing 2024 real-estate benchmarks
Daily Lead Volume: 53 Consistent pipeline for on-site sales teams

Key Takeaways

Hyper-Local Wins: Tight geofencing around developing neighbourhoods outperformed broad metro targeting, proving proximity still matters—even online.
Full-Funnel Alignment: Blending intent-driven search with affinity-based social ensures visibility from curiosity to contract.
Performance Max Acceleration: Google’s AI-driven inventory unlocked scale once lead-volume thresholds were met, pushing incremental conversions without manual bid tweaks.
Creative Velocity: Weekly asset refreshes sustained CTR, fighting ad fatigue in a crowded condo market.
Data Feedback Loops: Continuous audience and keyword refinement squeezed every dollar of media spend.

Need to move inventory faster - or build a bulletproof launch plan before you break ground? Talk to NAV43’s growth team today and turn browsers into buyers before your competitors do.

Talk To a Real Estate Lead Gen Expert