Through a holistic SEO strategy, NAV43 Increased Calyx Wellness organic traffic to 10,000 visitors each month in one year.

Transforming a fragmented digital presence into a powerhouse of organic growth through strategic domain consolidation and content migration

  • Increased Organic Traffic to 10K+ Visitors per Month

  • 3,000+ Ranked Keywords

  • 90 SEO-Optimized Blog Posts

  • Enhanced Local Maps Visibility

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The Challenge

Calyx Wellness is a Toronto-based CBD brand with two physical storefronts and an eCommerce site. Operating in an industry with limited advertising avenues, Calyx Wellness turned to organic search as the primary channel for sustainable business growth in the Canadian market.

Objective

  • Scaling Visibility in a Restricted Niche: Due to the stringent advertising rules around CBD products, Calyx Wellness needed a robust SEO strategy to increase brand awareness and reach new customers online.
  • Website Refresh & Migration: Calyx required a technical overhaul to relaunch its site. They needed a seamless migration plan to avoid losing existing visibility and link equity.
  • Building a Strong SEO Foundation: The team wanted to ensure site architecture, keyword mapping, and on-page elements were all optimized to support future growth.

Our Process And Approach

  • Performed a thorough technical audit to identify and fix site speed issues, ensure mobile-friendliness, and improve crawlability.

  • Implemented structured data (where applicable) to optimize search engine visibility and enhance click-through rates.

  • Pinpointed technical bottlenecks affecting page speed and mobile responsiveness, leading to targeted optimizations that significantly improved user experience and search engine rankings.

Results

10,000 Monthly Organic Visitors: Achieved the traffic milestone within one year, a significant leap in brand visibility.

3,000 Ranked Keywords: Elevated search presence across a broad spectrum of CBD and wellness-related queries.

90 SEO-Optimized Blog Posts: Drove sustained interest and engaged potential customers through educational content.

Enhanced Local Maps Visibility: Increased foot traffic to the Toronto storefronts and boosted local brand recognition.

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