2,400 % Organic-Traffic Lift for Solis Movement After a Zero-Loss SEO Migration & Content Rebuild

Project Overview

Solis Movement operates high-exertion hot yoga, hot mat Pilates and reformer Pilates classes in Etobicoke and a new 8,000-sq-ft King West flagship. Facing aggressive local competition and a planned CMS switch, the studio needed to launch its new site and location, without sacrificing hard-won rankings or disrupting its online booking funnel.

SEO Services

The Challenge

Site & CMS migration (July 2024):
Traffic and revenue at risk during peak launch.
Crowded Toronto fitness SERPs: Needed top-3 spots for “hot Pilates near me” to fill classes.
Messy content & IA: Duplicate pages and poor structure hurt crawl efficiency.
Low domain authority: Fewer trust signals compared with national gym chains.

Our Process And Approach

Pre-Migration Roadmap
Technical SEO Audit & Continuous Monitoring
Content Audit, Gap Analysis & New Information Architecture
Content Creation & Optimization
Digital PR & Authority Building

Full 301-mapping & staging QA to preserve equity, aligned to SEO migration best practices.
Implemented temporary split-traffic testing to catch redirect leaks.

Year over Year Results

KPI	Pre-NAV43	12 Months Later	%
Monthly Organic Traffic	300	8,000	+2,455%
Ranking Keywords (top 100)	45	1,155	+2,467%
Top 3 KW's	2	138	+68x

Key Takeaways

Plan migrations like launches. A rigid redirect map and live-environment QA prevented any traffic dip and set the stage for growth.
Service-led IA + intent-matched content win “money” keywords faster than blog-only strategies.
Digital PR outperforms vanilla link-building in competitive local niches by combining authority and brand awareness.
Ongoing technical hygiene (CWV, schema, crawl monitoring) compounds content gains long-term.

5/5

"NAV43 treated our website migration like a mission-critical launch, and the numbers prove it. In just a few months we went from worrying about broken links to 8K+ monthly organic visitors and first-place rankings for every ‘hot Pilates’ search you can think of. The new content architecture has doubled online class bookings and driven a 68 % jump in e-commerce sales."

Laura Parise

Studio Owner, Solis Movement

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