Seamless Migration Ignites Hyper‑Growth: 8× Organic Traffic & 20 k Ranking Keywords for Unyte Health
Client Overview
Unyte Health provides evidence‑based digital therapeutic tools that help clinicians, educators, and parents improve nervous‑system regulation and overall well‑being. Prior to engaging NAV43, most traffic came from branded searches and legacy blog content that was difficult to scale.
SEO Services
The Challenge
Impending domain migration & re‑platform.
High risk of traffic loss, broken URLs, and ranking volatility
- Technical debt (slow load times, thin content templates, duplicate pages.)Crawl‑budget waste and limited indexation of valuable content
- Fragmented keyword strategy. Rankings concentrated on brand terms; minimal visibility for commercial & informational queries
Our Process And Approach
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Pre‑Migration SEO Blueprint
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Technical SEO Overhaul
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Content & On‑Page Optimisation
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Ongoing Retainer & Growth Sprints
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URL‑level redirect map (300+ pages)
Staging‑site QA: crawl depth, canonical tags, hreflang, Core Web Vitals
Launch‑day “war room” monitoring (GSC, log files, GA4 realtime)
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Consolidated sub‑directories to reduce crawl depth by 42 %
Implemented JSON‑LD schema for Products, FAQs & Breadcrumbs
Fixed 2 k+ legacy 4xx/5xx errors and removed 1 MB of unused CSS/JS
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Pillar‑cluster model around sensory integration, Safe & Sound Protocol, and SSP for autism
Built keyword‑driven copy blocks, meta data, and internal‑link modules
Added conversion CTAs aligned with funnel stage (assessment downloads, practitioner sign‑up)
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Quarterly content gap analysis → 68 net‑new articles
Digital‑PR and clinician partnership backlinks (+55 referring domains, DR +8)
Monthly technical QA & Core Web Vitals tuning
Year over Year Results
KPI | Pre-NAV43 | 12 Months Later | Lift |
---|---|---|---|
Monthly Organic Traffic | 2k | 18.1k | +808% |
Peak Traffic | 2.1k | 110k+ | Hockey Stick Growth |
Total Rankings (top 100) | 1,100 | 20,600 | +74% |
Top 3 Keyword Postitions | 90 | 3,400 | +3,678% |
Key Takeaways for SEO Migrations and Audits
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Migration ≠ traffic drop when every redirect, header, and canonical is mapped and validated in advance.
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Technical hygiene first. Speed, crawl‑efficiency, and indexation gains compound all future content work.
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Pillar‑cluster architecture fuels scalable content while reinforcing topical authority in Google’s eyes.
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Continual iteration (monthly tech audits + quarterly content sprints) sustains momentum long after launch.
“I wanted to let you know how great the recent SEO work is that NAV43 did. It was extremely actionable as requested and laid out so well that we were able to tackle the majority of needs quickly. Really impressed!”
Ready to Transform Your Organic Channel?
If you’re planning a site migration or need to unlock serious organic growth without the fear of ranking loss, book a discovery call with NAV43. Let’s engineer your next hockey‑stick curve.
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