Replacing Structural Issues With SEO Solutions That Drive Traffic And Build Topical Authority.

Tangible Results In 30 Days

By the end of the first month, the migration not only course-corrected the problems associated with a clunky site structure, but it also drove exceptional organic results.

24% Increase in Organic Traffic
1,000+ Keywords Reached Google's First Page

We boosted organic traffic by 24% and added 1000+ ranked keywords in just 30 days while alleviating structural issues.

Claim Your Place In Success

End-To-End SEO Audit & Site Analysis

Starting off by assessing any existing SEO patterns, we quickly detected inconsistencies with the site’s URL structure and page hierarchy. The previous structure did not lend itself well to keyword expansion, which is one of the first things we set out to rectify.

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Migration Strategy

We built a topical roadmap aimed at transitioning the old content into new content, updating the subject material, implementing more selective keywords, and addressing significant content gaps.

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Post-Launch Tracking

With numerous checkpoints along the way, we made sure the new site was hitting certain data milestones that aligned with our strategic goals.

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The Challenges

We knew how high the stakes were with this project – migrating an enterprise-scale blog from Uberflip to WordPress, all without interrupting or hurting the site’s SEO equity. The existing Uberflip URL structure had significant organizational flaws, preventing the main site from gaining topical authority, thus weakening its ability to rank for keywords. The tangible effect of this was a decay in inbound leads attributed to the blog.

Any misstep in this migration process ran the risk of increased declines in traffic, rankings, and domain authority. If there were any hiccups with this approach that would affect current site traffic, it would upset the rhythm of the entire content team. The scenario called for a full content audit to determine topical relevance, ensure ideal URL structuring, and employ SEO best practices. In the end, the goal wasn’t just to migrate the system over to something better, but it was also about breathing life back into the blog such that it would become a major lead driver for Quark once again.

Our Result

The outcome was both fruitful and fast, with a 24% increase in organic traffic in just one month since launching the strategy. Also in that time, over 1,000 prior indexed keywords escalated to first-page results on Google. We regard the project as a double success for managing to transition the blog to a new system with much better organization without hampering the existing traffic, and also for maximizing organic search results tied to existing content as a product of the site restructure.

Connect. Transform. Succeed

The Audit Took Place In April 2023

We Feel So Seen Right Now.

5/5

"NAV43 has become an extension of our marketing team. They are constantly adjusting to our business needs and the changing market to ensure we deliver on all of our metrics. Our business is better - because we work with NAV43."

Wendy Bachelor

VP of Marketing