App in the Air Soars to New Heights: 10x Organic Traffic Boost in 4 Months with NAV43's SEO Tech Audit
Transforming a fragmented digital presence into a powerhouse of organic growth through strategic domain consolidation and content migration
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10x increase in organic traffic in 4 months
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Organic keywords grew from 484 to 7,200 in 4 months
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Domain Rating skyrocketed from 30 to 53 in just one month
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The Challenge
App in the Air, a personal travel assistant app, faced significant obstacles in maximizing its online visibility and organic reach. The company was grappling with a fragmented digital presence, utilizing multiple domains that diluted its SEO efforts. Additionally, its blog content was hosted on Medium, failing to contribute to its website's authority and search engine rankings. This disjointed approach resulted in underwhelming organic performance, with only 484 organic keywords and a Domain Rating 30.
App in the Air faced stagnant organic traffic and keywords before NAV43's intervention and the subsequent growth after implementing the tech audit.
Our Process And Approach
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Comprehensive SEO Technical Audit
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Domain Consolidation
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Blog Migration
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Identified and resolved critical on-site issues, including crawlability obstacles, indexation problems, and site architecture inefficiencies, laying the groundwork for improved search engine performance.
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Uncovered opportunities for content optimization and internal linking structure improvements, enhancing topical relevance and authority distribution across the site.
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Pinpointed technical bottlenecks affecting page speed and mobile responsiveness, leading to targeted optimizations that significantly improved user experience and search engine rankings.
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Unified link equity and authority from multiple domains into a single, powerful domain, resulting in a dramatic increase in Domain Rating from 30 to 53 in just one month.
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Streamlined content organization and URL structure, eliminating duplicate content issues and improving crawl efficiency, leading to better indexation and higher rankings for key pages.
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Reclaimed content value by moving blog posts from Medium to the main domain, significantly boosting the site's topical authority and creating new opportunities for internal linking and on-site SEO optimization.
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Implemented an SEO-friendly URL structure and taxonomy, improving content discoverability for both users and search engines, which contributed to the explosive growth from 484 to 7,200 organic keywords in just 4 months.
Results
The impact of our SEO strategy was both immediate and substantial.
Explosive Organic Growth: Organic traffic surged 10x within just 4 months of implementing our recommendations.
Dramatic Increase in Domain Authority: The Domain Rating jumped from 30 to 53 in a single month, significantly enhancing the website's overall SEO potential.
Exponential Keyword Growth: Organic keywords skyrocketed from 484 to 7,200 in 4 months, vastly expanding App in the Air's visibility across search engines.
"Overall, the NAV43 team has exceeded my expectations. Their project management skills are great and truly separate them from other teams. They use every project management tool from Jira to Asana. We’ve also used ClickUp and Notion. "
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