From Technical Fixes to Content Mastery: How NAV43 Elevated PolicyMe's SEO to Drive 80K Monthly Visitors and a 66% Boost in Conversions in Just 6 Months
Through a comprehensive SEO audit and targeted content strategies, NAV43 unlocked new levels of success for PolicyMe, significantly improving organic traffic and goal completions.
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Increased organic traffic to 80,000 visitors per month.
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Organic conversions increased by 66% in the first 6 months.
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Year-over-Year goal completion growth of 39% in the first 6 months.
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Keyword rankings soared to 8,200 positions within 6 months.
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Content Audit & Optimization
Keyword Research & Content Gap Analysis
The Challenge
PolicyMe faced a daunting challenge common to many in the ultra-competitive insurance industry: distinguishing themselves in a saturated market overwhelmed with content. The digital landscape for insurance is fiercely contested, with countless players vying for consumer attention, often leading to high customer acquisition costs and low conversion rates. Despite having a solid product offering, PolicyMe’s digital presence was not optimized to cut through the noise, leaving them struggling to capture and convert high-intent traffic effectively. Their site suffered from technical inefficiencies and content that didn’t resonate deeply with targeted prospects, which diluted their SEO efforts and hindered their visibility in critical search engine results.
Our Process And Approach
As a leading force in SEO innovation, NAV43 deployed a multifaceted strategy designed to overhaul PolicyMe's SEO from the ground up, transforming their website into a formidable player in the competitive insurance market.
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Technical SEO Mastery
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Content Audit & Strategic Overhaul
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Content Gap Analysis & Targeted Content Creation
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Keyword Research & Cluster Mapping for New Products
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Indexation Optimization
We started with a sweeping technical audit, correcting crucial indexation issues that previously kept valuable content from appearing in search results.
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Advanced Internal Linking
We revamped the site’s internal linking structure to enhance site architecture and distribute page authority across newly created content, ensuring seamless navigation and improved search engine crawling.
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URL Structure Reengineering
We streamlined URL structures to be more SEO-friendly, focusing on usability and relevance to boost rankings and user engagement.
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Comprehensive Content Audits
Our team conducted an exhaustive review of existing content, identifying underperforming pages and optimization gaps. This allowed us to recalibrate content to better meet the needs of a high-intent audience.
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Optimization Roadmap Implementation
With precise monthly targets, we systematically enhanced content relevance and quality, directly addressing the needs and pain points of potential customers.
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Gap Identification
By identifying unexplored areas within the term life insurance realm, we were able to pinpoint lucrative opportunities for new content.
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Content Creation for Competitive Edge
Leveraging our insights from the content gap analysis, we crafted authoritative content that set PolicyMe apart from competitors, focusing on underserved yet high-value topics.
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Innovative Hub and Spoke Model
For the launch of the new "Critical Illness Insurance" line, we applied an advanced hub and spoke model, creating a content ecosystem that supported interrelated topics and keywords, thereby amplifying reach and relevance.
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Strategic Content Roadmaps
Each content piece was meticulously planned to target high-intent keywords, ensuring every page served as a strategic entry point for potential customers.
Results
Through NAV43’s expertly crafted SEO strategies, PolicyMe not only saw their digital footprint expand but also experienced a tangible uplift in user engagement and conversions. Our approach ensured that they stood out in a crowded market, turning SEO challenges into triumphant gains and setting a new benchmark for excellence in digital marketing within the insurance sector.
"NAV43’s expertise in SEO transformed our digital presence. Their strategic approach not only enhanced our visibility but drastically increased our conversion rates."
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