5X First‑Page Keywords & +27 % New Users in 30 Days: The Rapid ROI of NAV43’s Drupal‑to‑WordPress Overhaul for Enchanting Travels

The Project

Enchanting Travels designs fully customized, private journeys for discerning globetrotters. When their leadership decided to replatform from Drupal to WordPress—and consolidate two language domains in the process—they needed to protect hard‑won search equity across multiple regions (DE, US, CA). NAV43 led the end‑to‑end migration, marrying flawless technical execution with high‑intent keyword optimisation to unlock rapid, sustainable growth.

SEO Migration Strategy & Roadmap

Keyword Research & Mapping (2,000 + destination & itinerary pages)

Technical SEO Audit

Migration Support & 301 Redirect Mapping (Pre‑ & Post‑Launch QA)

Internal Linking Audit & Strategy

Post‑Launch SEO Monitoring & Migration Reporting

The Challenge

Challenge	Why It Mattered
CMS Migration – Shift from Drupal to WordPress	Preserve rankings, indexation, and crawl efficiency during a total platform change.
Domain Consolidation & Hreflang	Merge two language sites while signalling correct regional versions to DE and US/CA search engines.
2000 + Page Keyword Mapping	Align every destination and itinerary with luxury / bespoke travel intent to capture high‑value searches.
Technical SEO Safeguards	Pre‑ & post‑launch QA, 301 matrix, Core Web Vitals, and internal linking hygiene to avoid traffic loss.

Approach / Strategy

Migration Blueprint
Extensive Keyword & Content Mapping
Technical SEO Audit & Pre‑Launch QA
Post‑Launch Monitoring & Optimisation

Phase

SEO risk assessment & timeline
Domain consolidation plan with hreflang architecture

Key Activities

Clear roadmap aligning dev sprints with SEO safeguards

Results

Metric	1 Month Post‑Launch	12 Months Post‑Launch
Sessions	+23 %	-
New Users	+27 %	-
1st & 2nd‑Page Keyword Count	-	1,000 → 4,500
Est. Weekly Organic Traffic	-	7,000 → 44,000

All gains were achieved while successfully consolidating two domains and retaining 100 % indexation.

Key Takeaways

Consolidation Done Right Enhances—not Endangers—Visibility
Precise hreflang and redirect execution safeguarded rankings while unlocking new market reach.
Granular Keyword Mapping Powers Scalable Growth
Aligning 2,000 + pages with user intent fueled a 4.5× surge in first‑page keywords.
Continuous Post‑Launch Monitoring Is Non‑Negotiable
Real‑time QA enabled rapid tweaks, converting a risky migration into an immediate traffic win.

Planning a CMS migration or domain consolidation? Let NAV43 turn potential risk into measurable growth. Contact us today to map out a friction‑free migration strategy tailored to your business goals.

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