NAV43 Lifts Hayes & Jarvis Organic Sessions by 12 % and Secures 400+ First‑Page Keywords. All in Just 6 Months

The Project

When luxury tour operator Hayes & Jarvis (H&J) considered abandoning its standalone site, NAV43’s opportunity analysis told a different story: keep the brand, replatform, and capitalize on untapped search potential. From May 2020 through February 2021 we guided H&J through a Drupal‑to‑WordPress migration, technical hardening, and on‑page optimization—delivering double‑digit gains in traffic, users, and conversions within the UK market.

SEO Opportunity Analysis & Domain Evaluation

Technical SEO Audit (Custom Structured Data)

CMS Migration Support (Pre-‑ & Post‑Launch QA)

301 Redirect Mapping

Site‑Speed Audit & Core Web Vitals Optimization

Content Audit

Keyword Mapping & Page Optimization

Challenges

Platform Shift Decision – Evaluate whether to merge with a sister site or invest in a fresh CMS.

Technical Debt on Drupal – Outdated URL structure, sluggish Core Web Vitals, and limited structured‑data flexibility.

Keyword Under‑Performance – Gaps in UK rankings for high‑value destination and holiday terms.

Our Process And Approach

Opportunity Analysis & Drupal Tech Audit
WordPress Build Support
301 Redirect Mapping & Launch QA

Phase

Full domain & competitive gap analysis
Keyword mapping for priority destinations
URL & structured‑data blueprint

Key Activities

Clear business case to retain H&J brand and migrate to WordPress; dev team armed with SEO‑first build specs

Results / Outcomes

Key Takeaways

Data‑Driven Go / No‑Go Decisions: Opportunity analysis can save (or make) millions by validating platform choices before code is written.
Build SEO into the CMS: Embedding structured data, clean URLs, and speed fixes during development prevents costly retrofits.
Redirect Discipline Matters: A rock‑solid 301 map preserves equity and fuels keyword gains right out of the gate.

Planning a CMS migration or wondering if consolidation is worth the risk? Talk to NAV43. We’ll quantify the opportunity, design a friction‑free migration plan, and deliver the keyword and revenue lift your stakeholders demand.

Talk To NAV43