How The Hitting Vault saw a 5× surge in organic traffic and 18,000+ keyword rankings in 18 months

Client Overview

The Hitting Vault is a premier online video training platform focused on baseball and softball hitting, founded by Coach Matt Lisle in 2016 . It offers subscribers access to over 200 high-definition instructional drills, strength and conditioning programs (SwingFit™), interactive modules (SwingBuild, Flaws & Fixes), quizzes, and community support. Memberships include PRO, COACH, and MVP tiers tailored to individual athletes, coaches, and teams, with content designed to elevate performance at all levels—from youth baseball to MLB hitters

SEO Services

Technical SEO

Technical SEO Audit Services

SEO Content Marketing

SEO Content Marketing Services

The SEO Challenge

Despite being built on a robust video platform, The Hitting Vault’s site suffered from slow page-load times, duplicate metadata, missing sitemaps, and frequent crawl errors, which significantly hampered search engine indexing and user experience. Additionally, disorganized information architecture, messy query‑string URLs, and outdated, thin content meant that competitors consistently outranked them with fresher, better‑optimized guides

Video-platform technical issues: Slow page-load times, duplicate metadata, missing sitemaps, crawl errors.
Disorganized IA & URLs: Existing structure hindered content discovery and keyword targeting.
Content gaps & outdated blogs: Competitors outranking with fresh, optimized guides.

Our Process And Approach

Technical SEO Hurdles from Video Content
Underperforming Information Architecture & URL Structure
Content SEO Gaps & Competitive Disadvantage
Resources & Internal Awareness

Slow page loading due to heavy video embedding without optimal compression or lazy-loading, leading to poor user experience and crawl efficiency.
Duplicate metadata and lack of proper video schema implementation, causing low visibility in rich search features.
Inadequate sitemap and crawl configuration, preventing Google from effectively accessing and indexing vital video and blog content hidden behind membership walls.

Results & Outcomes

Organic Traffic	Before	After	Improvement
Organic Traffic	5,000/M	26,200/M	+5x Overall Growth
Organic Keywords Ranked	4,000	18,155	+14,000 Keywords
Top 3 KW's	Minimal	+15% of total	Significant Visbility

Key Takeaways

Technical SEO as the foundation: Fixing crawl, speed, and schema issues unlocked growth potential.
Strategic IA + URL alignment: Keyword-rich taxonomy & clean URLs significantly improved discoverability.
Content is a long-term play: Consistent, optimized content outperformed stale pages.
Iterative optimization works: Ongoing tweaks to content and UX improved engagement and rankings.

Want to grow your Online Coaching results??

NAV43 can transform your site with robust Technical SEO, strategic IA, and consistent Content SEO to achieve breakout organic growth, just like we did with The Hitting Vault. Let’s talk!

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