How NAV43 Nearly Doubled imaware’s Paid-Search Sales (+94%) and Pushed RoAS Above 3.0

+94 % increase in monthly purchases
83 % more revenue
ROAS 3.28 (up 206 % year-over-year)

Project Overview

imaware is a health-tech company that delivers clinically-validated at-home blood-testing and biomarker programs for consumers and B2B partners. With 200-plus biomarkers, a nationwide phlebotomy network and a digital results platform, the brand empowers users to take proactive control of their health.

Ecommerce PPC Services

Paid Media Management

Expert PPC Management Services

Conversion Rate Optimization

CRO Campaign Services

The Challenge

Plateauing revenue & rising costs. Throughout late 2020 the Google Ads account was generating sales, but RoAS hovered near break-even while CPCs crept up.
Legacy structure. Broad match keywords, overlapping ad groups and out-of-date creative made it hard to scale winners or cut waste.
Limited funnel visibility. Landing pages were owned by the dev team, so ad and UX changes were happening in silos.
Aggressive growth target. imaware needed a material lift in monthly orders without blowing out acquisition cost.

Our Process And Approach

Full account rebuild
Ad-copy & extension overhaul
Conversion-rate optimization loop
Smart Bidding & first-party data

Consolidated dozens of overlapping campaigns into tightly themed ad groups and introduced exact-match and phrase-match SKAGs to improve query-to-ad relevance.
Launched shared-negative lists and automated budget rules that re-allocated spend toward highest-margin panels in real time.

Year over Year Results

Metric	Pre-NAV43	Post-NAV43	%
Monthly Purchases	100.5	194.7	+94%
Ad Spend	$9.5k	$8.9k	-6%
Revenue	$10.2K	$18.7K	+83%
RoAS	1.07	3.28	+206%
Conversion Rate	1.8%	4.0%	+120%

Key Takeaways for Growth-Minded Brands

Structure drives scale. A granular, intent-focused campaign architecture can unlock Smart Bidding efficiencies that legacy builds leave on the table.
Creative matters, even in search. Refreshing ad copy and extensions delivered an immediate CTR lift and gave the algorithm richer signals.
Paid & CRO are inseparable. Every dollar saved on conversion friction is a dollar freed for incremental traffic (or returned to your P&L).
First-party value data is a force-multiplier. Feeding real revenue back into Google Ads lets you optimize not just for orders, but for profitable orders.

5/5

"Fantastic agency that specializes in SEO/SEM. I've worked with them closely for years on a variety of projects, and am consistently impressed with their approach and ability to achieve results."

Jo Voss

Marketing Lead