InfoVista × NAV43 From Plateau to Peak: 8× Organic Traffic & 9× Keyword Growth in 12 Months
Project Overview
InfoVista, a global leader in network performance and 5G orchestration software, needed to future-proof its web presence ahead of a full CMS migration while reigniting stagnant organic growth. They engaged NAV43 to deliver an enterprise-grade technical audit, oversee the migration, and build an ongoing content engine that could scale with their ambitious product roadmap.
SEO Services
The Challenge
Impending replatform
– a high-risk, multi-language CMS migration with 2,700+ URLs.
- Technical debt – crawl anomalies, index bloat, weak Core Web Vitals, and fragmented hreflang.
- Content cannibalization & gaps – overlapping blog assets and missing coverage for emerging 5G and SD-WAN queries.
- Plateaued organic performance – traffic flatlining and heavy reliance on paid search for pipeline.
Our Process And Approach
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Deep Technical Audit
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SEO-Safe Migration
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Content Growth Engine
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Continuous Optimization
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Full-site crawl, log-file sampling, Core Web Vitals lab + field tests, gap analysis against competitors.
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1:1 redirect matrix, staging QA, launch war-room monitoring, hreflang & schema validation.
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Topic-cluster roadmap (5G, SD-WAN, RAN optimization); on-page intent mapping; internal-link revamp; CRO quick-wins on high-value pages.
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Weekly health sprints, automated anomaly alerts, quarterly content gap refresh.
Year over Year Results
| KPI | Pre-NAV43 | 12 Months Later | % |
|---|---|---|---|
| Monthly Organic Traffic | 4.9K | 42,981 | +780% |
| Ranking Keywords (top 100) | 1,600 | 14,258 | +391% |
| Core Website Vitals "Good" Url's | 18% | 92% | +74% |
Key Takeaways for SEO Migrations and Audits
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Migrations don’t have to hurt. A bullet-proof redirect plan and launch war-room preserved 100 % of legacy rankings on day one.
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Technical hygiene + content velocity = compounding growth. Fixing crawlability unlocked crawl budget for 150+ net-new, high-intent pages.
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Monitoring matters. Real-time log-file alerts and Core Web Vitals tracking caught issues before they could impact revenue.
“NAV43 knows what I need, before I even know I need it”
Ready To Learn How NAV43 Can Help Scale Your Technology Brand?
Connect with us today, and we’ll turn your brand into our next success story.
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