From Groundbreak to Sold-Out Pipelines: NAV43 Delivers 12,801 Condo Prospects for Mattamy Homes

The Project

Mattamy Homes - the largest privately owned homebuilder in North America and Canada’s top new-home constructor - needed to accelerate sales for three pre-construction condo communities across the Greater Toronto Area (GTA). With higher interest rates dampening urgency and GTA new-condo sales sinking to multi-decade lows, developers were locking horns for a shrinking pool of qualified buyers.

Google Ads Management

Meta Ads Management

Conversion Rate Optimization

The PPC Challenge

Saturated market: Dozens of competing launches were chasing the same first-time buyers and investors.
Rate-driven hesitation: Rising borrowing costs slowed decision-making, threatening construction timelines and financing tranches.
Capital at risk: Every unsold unit ties up funds earmarked for future projects.Mattamy required a performance-driven digital program that could create awareness at scale and deliver a daily stream of high-intent leads, fast.

Strategy & Approach

Audience Precision
Multi-Channel Funnel
Creative & Messaging
Continuous Optimization

Audience Precision

Geofencing + Affinity Signals: NAV43 ring-fenced a 20-mile radius around each development and layered real-estate lifestyle, first-home, and condo-interest affinities to reach in-market buyers exactly where they live and commute.
Feeder-Town Focus: Budgets leaned into commuter suburbs with proven condo demand and lower ad saturation to reduce CPLs.

Results and Outcomes

Metric	Value	Notes
Total Leads	12,801	Across Meta + Google in Eight Months
Google Conversions	10,297	$7.81 avg CPL
Meta Leads	2,504	$32.06 average CPL; sustained 1%+ CTR with < $4 CPC outpacing 2024 real-estate benchmarks
Daily Lead Volume	53	Consistent pipeline for on-site sales teams

Overall, NAV43 delivered 8× more leads than Mattamy’s previous internal campaigns while holding CPLs far below GTA industry norms.

Key Takeaways

Hyper-Local Wins: Tight geofencing around developing neighbourhoods outperformed broad metro targeting, proving proximity still matters—even online.
Full-Funnel Alignment: Blending intent-driven search with affinity-based social ensures visibility from curiosity to contract.
Performance Max Acceleration: Google’s AI-driven inventory unlocked scale once lead-volume thresholds were met, pushing incremental conversions without manual bid tweaks.
Creative Velocity: Weekly asset refreshes sustained CTR, fighting ad fatigue in a crowded condo market.
Data Feedback Loops: Continuous audience and keyword refinement squeezed every dollar of media spend.

Need to move inventory faster - or build a bulletproof launch plan before you break ground? Talk to NAV43’s growth team today and turn browsers into buyers before your competitors do.

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