Paid Media

So you’ve been running your Google Ads account for some time and are looking for ways in which you can…

Facebook ads have proven to be an extremely effective way of reaching your target audience. With the right targeting, you…

Starting anything new can be a nerve-racking experience, and getting started with online advertising is no exception! How do you…

In this ever more digital age we find ourselves in, Google’s Search Engine is an immensely powerful tool for marketers.…

So you put in all the hard work of planning, designing, and finally launching your website, and then, nothing. No…

COVID-19 has been around since 2019. In 2020, it plunged the world into a temporary stasis, freezing travel, trade, and…

Seth Godin once said: “Measurements are fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.”…

We as digital marketers strive to find more efficient ways to drive results for our clients, and our companies. Whether…

Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working…

Smaller real estate businesses often find themselves overwhelmed, and outspend when it comes to competing with the larger corporations. Paid…

The use of Voice search has recently grown in popularity at a phenomenal rate. Smart Home devices like Google’s Nest…

What exactly is meant by your Average Click Through Rate? Click through rate (CTR) is the percentage of people that…

The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience…

Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt…

As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is…

Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm…

A properly thought-out account structure can have a huge impact on results for your business to business search campaigns. Making…

Choosing the right Keywords for a Paid Search Campaign can be a daunting task. Without experience, any mistake can prove…