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SEO
When to Use Remarketing vs. Retargeting
We as digital marketers strive to find more efficient ways to drive results for our clients, and our companies. Whether…
Conversion Rate Optimization: 5 Tips to get Started
The 7 Deadly Sins of a Website Landing Page
Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working…
Get More Real Estate Clients using Paid Media Advertising
Smaller real estate businesses often find themselves overwhelmed, and outspend when it comes to competing with the larger corporations. Paid…
How to Optimize Your Paid Ads for Voice Search
The use of Voice search has recently grown in popularity at a phenomenal rate. Smart Home devices like Google’s Nest…
Average Click Through Rate: Catapult your Paid Search
What exactly is meant by your Average Click Through Rate? Click through rate (CTR) is the percentage of people that…
How to Increase Your Google Ads Results
The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience…
The Ultimate Guide to Google Data Studio for Beginners
Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt…
Increase Overall Search Add Sufficiency
Advanced Google Ads eCommerce Remarketing Strategies 2021
As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is…
The Top Mistakes Search Marketing Agencies (Still) Make in 2021
Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm…
How to Structure Your B2B Search Account
A properly thought-out account structure can have a huge impact on results for your business to business search campaigns. Making…
Google Ads Negative Keyword List for B2B Companies.
Choosing the right Keywords for a Paid Search Campaign can be a daunting task. Without experience, any mistake can prove…
Observation vs Analysis vs Insight
Locking Down Your Google Ads Location Targeting
One of the best features of Google Ads is its reach, with access to over 63,000 searches/second on any given…
Maximize Your Budget with Ad Scheduling
How to get the most out of Google Ads’ dayparting features Running a successful Google Ads campaign takes planning –…
How to Make Money with Google Ads
We get it – you’re trying to make money with Google Ads. Luckily, Google gives you a lot of targeting…
Reach the Right Users with Geotargeting
Let Geotargeting do all the work One of the best features of Google Ads is just how many people you…
Top Money Wasters in Your Google Ads Account
Maybe you’re making money with Google Ads. Maybe you’re not. If you’re running a Google Ads account, you’re probably…
Why Aren’t My Ads Showing
Your ads are live but they’re not showing up when you search the keywords. What’s going on?
Why Fewer Conversions is Better
Why would you want to invest money in ads for fewer conversions? The truth is, not all conversions are created equal.
