Solutions
SEM
What Is Google Performance Max? Your Key to AI-Driven Ad Success
If you haven’t heard about Google Performance Max yet, be prepared to be amazed. This guide driven by our expertise…
3 Reasons Your Google Ads Are Not Tracking Conversions Tracking Accurately
Introduction In the fast-paced world of digital marketing, growth begins with precise measurement. It’s like setting sail on a ship—your…
SEO
How Much Do Google Ads Cost?
What Is Google Ads? Google Ads (previously known as Google Adwords) is an online advertising platform developed by Google that…
Benefits of Responsive Display Ads
What is a Responsive Display Ad? Google Ads began introducing Responsive Display Ads in 2016 as an alternative to traditional…
The Benefits of User Generated Content as Part of Your SEM Strategy
Simply put; user-generated content (UGC) is content that is created by a brand’s target audience rather than the brand itself.…
9 Signs It’s Time To Find a New Marketing Partner
Digital Marketing & Your Business In any healthily growing partnership, there will be good times and bad times. Over time,…
Google Ad Strategy for Small Businesses
In today’s competitive world of marketing, advertising is no longer about putting up posters or handing out flyers. Businesses have…
How to Do Keyword Research for PPC Campaigns
Keyword research is one of the most important steps in crafting a successful PPC campaign. Without a solid grasp of…
Are Google Ads Worth It?
Google ads can either be the best or the worst thing to ever happen to your online business. It has…
What to look for in a Paid Search Marketing Specialist
The Advertising genius of the 1940s William Bernbach used to say: Never do anything yourself that you can hire someone…
Conversion Value in Google Ads: Why is it Important
So you’ve been running your Google Ads account for some time and are looking for ways in which you can…
7 Pro tips on how to optimize your Facebook ads
Facebook ads have proven to be an extremely effective way of reaching your target audience. With the right targeting, you…
How to Start With Google Ads
Starting anything new can be a nerve-racking experience, and getting started with online advertising is no exception! How do you…
Paid Search Performance Metrics Explained
In this ever more digital age we find ourselves in, Google’s Search Engine is an immensely powerful tool for marketers.…
6 Reasons Why Landing Pages are Extremely Important
So you put in all the hard work of planning, designing, and finally launching your website, and then, nothing. No…
The Importance of Advertising Online During COVID-19
COVID-19 has been around since 2019. In 2020, it plunged the world into a temporary stasis, freezing travel, trade, and…
How To Improve Your Quality Score, & Why It Matters
Seth Godin once said: “Measurements are fabulous. Unless you’re busy measuring what’s easy to measure as opposed to what’s important.”…
When to Use Remarketing vs. Retargeting
We as digital marketers strive to find more efficient ways to drive results for our clients, and our companies. Whether…
Conversion Rate Optimization: 5 Tips to get Started
The 7 Deadly Sins of a Website Landing Page
Ad performance of your paid marketing efforts consists of ad-creative (text and visual assets), audience targeting, and web pages working…
Get More Real Estate Clients using Paid Media Advertising
Smaller real estate businesses often find themselves overwhelmed, and outspend when it comes to competing with the larger corporations. Paid…
