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Picture this: You’re losing 30-50% of potential revenue while you sleep. Not from competitor pricing or poor products, but from…

A Friday Night to Remember On Friday, June 20th, our team gathered for the Canadian SME Business Awards in Toronto.…

Google’s Performance Max campaigns have fundamentally changed how e-commerce businesses approach digital advertising. By consolidating Google’s entire ad inventory, Search,…

As CEO of NAV43, I’ve watched AI fundamentally reshape how consumers discover and evaluate brands. When a potential customer asks…

The AI-Driven Search Revolution: Why SEO Will Never Be the Same Introduction: A New Era for Search and SEO The…

Google AI Max for Search campaigns launched in May 2025 as a revolutionary AI-powered upgrade suite, offering a comprehensive suite…

If you’re here, you’re probably facing one of these situations: Your Discovery campaigns just got migrated to Demand Gen, which…

Introduction – Why Google Ads PPC Matters for Mid-Market Firms Here’s a statistic that should grab your attention: 93% of…

There’s a critical moment between a prospect filling out your LinkedIn Lead Gen Form and your sales team’s first touchpoint.…

If you’re running B2B campaigns, LinkedIn’s recent targeting overhaul for ads management might have you scratching your head. They’ve sunset Lookalikes and rolled…

LinkedIn Ads costs have surged 8% year-over-year, with cost per lead (CPLs) routinely exceeding $100 for B2B technology companies. If…

Digital PR vs Traditional PR: Understanding the Difference & Choosing the Right Strategy (2025 Guide) Introduction: PR in the Modern…

The 7 Benefits of Digital PR in 2025 – Why Modern Outreach Is Now a Core Growth Channel From “Nice‑to‑Have”…

In the search world, being ranked #1 on Google used to be the ultimate prize. But today’s search engine results…

The search landscape is evolving at breakneck speed, driven by the rise of artificial intelligence in search engines. As CEO…

After leading hundreds of B2B marketing campaigns at NAV43, I’ve discovered an inconvenient truth: most B2B marketing efforts fail not…

Conversational commerce is about to take a giant leap forward. Recent reports indicate that OpenAI’s ChatGPT and Shopify are preparing…

Introduction to Link Building One question that always keeps coming up in client consultations: “How important are links for SEO?”…

Performance Max campaigns have revolutionized how businesses approach digital advertising, but mastering them requires strategic expertise that goes beyond basic…

I was working with a client recently who had invested heavily in content marketing. They’d spent thousands on beautifully written…

By Jon Tokarz on March 4, 2022 Optimize Your Google My Business Profile Reviews On-site Optimization Link Building For Local…