Blog | NAV43

NAV43 Wins Canadian SME Award for Best Business Innovation

A Friday Night to Remember On Friday, June 20th, our team gathered for the Canadian SME Business Awards in Toronto.…

How to Optimize Performance Max for eCommerce: A Tactical Guide to Boost ROAS

Google’s Performance Max campaigns have fundamentally changed how e-commerce businesses approach digital advertising. By consolidating Google’s entire ad inventory, Search,…

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SEO

How to Get ChatGPT to Recommend Your Brand in 2025: The Strategic Advantage Forward-Thinking Companies Are Already Winning

As CEO of NAV43, I’ve watched AI fundamentally reshape how consumers discover and evaluate brands. When a potential customer asks…

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SEO

The AI-Driven Search Revolution: Why SEO Will Never Be the Same

The AI-Driven Search Revolution: Why SEO Will Never Be the Same Introduction: A New Era for Search and SEO The…

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SEO

Google AI Max for Search Campaigns: Complete 2025 Strategy Guide

Google AI Max for Search campaigns launched in May 2025 as a revolutionary AI-powered upgrade suite, offering a comprehensive suite…

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SEM

Google Demand Gen Campaigns: The New Discovery Ads – Your Complete Guide to Google’s Visual Advertising Evolution

If you’re here, you’re probably facing one of these situations: Your Discovery campaigns just got migrated to Demand Gen, which…

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SEO

Ultimate Guide to Google Ads PPC Management

Introduction – Why Google Ads PPC Matters for Mid-Market Firms Here’s a statistic that should grab your attention: 93% of…

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SEM

LinkedIn and HubSpot: How to Pipe LinkedIn Leads Directly into HubSpot CRM (Step-by-Step)

There’s a critical moment between a prospect filling out your LinkedIn Lead Gen Form and your sales team’s first touchpoint.…

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SEM

Every LinkedIn Ads Targeting Option Explained (With Real-World Use-Cases

If you’re running B2B campaigns, LinkedIn’s recent targeting overhaul for ads management might have you scratching your head. They’ve sunset Lookalikes and rolled…

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SEM

2025 LinkedIn Ads Benchmarks Every SaaS & Tech Marketer Needs

LinkedIn Ads costs have surged 8% year-over-year, with cost per lead (CPLs) routinely exceeding $100 for B2B technology companies. If…

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SEO

Digital PR vs Traditional PR

Digital PR vs Traditional PR: Understanding the Difference & Choosing the Right Strategy (2025 Guide) Introduction: PR in the Modern…

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SEO

The 7 Benefits of Digital PR in 2025 – Why Modern Outreach Is Now a Core Growth Channel

The 7 Benefits of Digital PR in 2025 – Why Modern Outreach Is Now a Core Growth Channel From “Nice‑to‑Have”…

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SEO

Pixel Rank Tracking: Why Pixels Beat Positions in Google’s AI-Driven SERP

In the search world, being ranked #1 on Google used to be the ultimate prize. But today’s search engine results…

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SEO

AISO: How to Optimize for AI Search in 2025

The search landscape is evolving at breakneck speed, driven by the rise of artificial intelligence in search engines. As CEO…

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SEO

The Ultimate B2B Marketing Checklist: Strategic Planning for Measurable Results in 2025

After leading hundreds of B2B marketing campaigns at NAV43, I’ve discovered an inconvenient truth: most B2B marketing efforts fail not…

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News

OpenAI and Shopify: How Agentic AI Could Transform E-Commerce

Conversational commerce is about to take a giant leap forward. Recent reports indicate that OpenAI’s ChatGPT and Shopify are preparing…

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SEO

What Is Link Building in SEO? A Comprehensive Overview for Beginners

Introduction to Link Building One question that always keeps coming up in client consultations: “How important are links for SEO?”…

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SEM

Maximize Your ROI: Essential Google PMax Best Practices for 2025

Performance Max campaigns have revolutionized how businesses approach digital advertising, but mastering them requires strategic expertise that goes beyond basic…

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