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SEO
The Simplest Way to Create a Project Timeline
This post will teach you how to create the perfect timeline that works for your project. From deciding what type…
How to Optimize Your Paid Ads for Voice Search
The use of Voice search has recently grown in popularity at a phenomenal rate. Smart Home devices like Google’s Nest…
Great SEO Content writing makes all the difference
A recent Forbes article has found that information is almost exclusively consumed online these days, with blogs or news articles…
Artificial Intelligence and Machine learning in Marketing.
Let’s face it: The Robots are coming, and whether we like it or not this revolution brings with it a…
Average Click Through Rate: Catapult your Paid Search
What exactly is meant by your Average Click Through Rate? Click through rate (CTR) is the percentage of people that…
How to Increase Your Google Ads Results
The Pandemic was responsible for a massive shift in customer buying behaviour, and marketing patterns. The traditional brick-and-mortar shopping experience…
7 Secrets to Improving Time Management
Time management is often cited as one of the most difficult skills to master. It can be difficult to know…
Project Management for SEO Website Migration
Site migration is sometimes overlooked as a massive undertaking, but in reality, it is a very fragile process that, if…
The Ultimate Guide to Google Data Studio for Beginners
Analyzing your Marketing Performance, and developing actionable insights from it, is one of the most important skills in the toolbelt…
Shopify SEO Problems: Big Player with Big Oversights
You looked at all the available eCommerce platforms, did your research, and found Shopify, the most commonly used but also…
Increase Overall Search Add Sufficiency
Advanced Google Ads eCommerce Remarketing Strategies 2021
As the adage goes, “Out of sight, out of mind.” Google Shopping remarketing, sometimes also referred to as retargeting, is…
Is my Website’s Page Speed Fast Enough?
The Top Mistakes Search Marketing Agencies (Still) Make in 2021
Machine Learning Can’t Fix a Bad Strategy It doesn’t matter whether it’s a person or a machine behind the helm…
How to Structure Your B2B Search Account
A properly thought-out account structure can have a huge impact on results for your business to business search campaigns. Making…
Refining Search Intent Using Negative Keywords.
Google Ads Negative Keyword List for B2B Companies.
Choosing the right Keywords for a Paid Search Campaign can be a daunting task. Without experience, any mistake can prove…
Observation vs Analysis vs Insight
Locking Down Your Google Ads Location Targeting
One of the best features of Google Ads is its reach, with access to over 63,000 searches/second on any given…
News
Ask-an-Expert: How to Advertise During the COVID-19 Pandemic
Learn how to Mitigate Risk for Your Digital Media Campaigns during the COVID-19 (Corona Virus) Pandemic. As the owner of…
Maximize Your Budget with Ad Scheduling
How to get the most out of Google Ads’ dayparting features Running a successful Google Ads campaign takes planning –…
