Paid Media

TL;DR (2-Minute Summary) LinkedIn Lead Gen Forms convert at roughly 13% compared to 4% for traditional landing pages, making them…

1. Executive Summary LinkedIn Conversation Ads represent a powerful shift in B2B marketing: from one-way messaging to interactive, multi-path conversations…

1. Executive Summary LinkedIn advertising has become the cornerstone of B2B marketing, particularly for FinTech companies targeting enterprise buyers. In…

Google’s Performance Max campaigns have fundamentally changed how e-commerce businesses approach digital advertising. By consolidating Google’s entire ad inventory, Search,…

Google AI Max for Search campaigns launched in May 2025 as a revolutionary AI-powered upgrade suite, offering a comprehensive suite…

If you’re here, you’re probably facing one of these situations: Your Discovery campaigns just got migrated to Demand Gen, which…

There’s a critical moment between a prospect filling out your LinkedIn Lead Gen Form and your sales team’s first touchpoint.…

If you’re running B2B campaigns, LinkedIn’s recent targeting overhaul for ads management might have you scratching your head. They’ve sunset Lookalikes and rolled…

LinkedIn Ads costs have surged 8% year-over-year, with cost per lead (CPLs) routinely exceeding $100 for B2B technology companies. If…

Performance Max campaigns have revolutionized how businesses approach digital advertising, but mastering them requires strategic expertise that goes beyond basic…

If you haven’t heard about Google Performance Max yet, be prepared to be amazed. This guide driven by our expertise…

Introduction In the fast-paced world of digital marketing, growth begins with precise measurement. It’s like setting sail on a ship—your…

What Is Google Ads? Google Ads (previously known as Google Adwords) is an online advertising platform developed by Google that…

What is a Responsive Display Ad? Google Ads began introducing Responsive Display Ads in 2016 as an alternative to traditional…

Simply put; user-generated content (UGC) is content that is created by a brand’s target audience rather than the brand itself.…

Digital Marketing & Your Business In any healthily growing partnership, there will be good times and bad times. Over time,…

In today’s competitive world of marketing, advertising is no longer about putting up posters or handing out flyers. Businesses have…

Keyword research is one of the most important steps in crafting a successful PPC campaign. Without a solid grasp of…

Google ads can either be the best or the worst thing to ever happen to your online business. It has…

The Advertising genius of the 1940s William Bernbach used to say: Never do anything yourself that you can hire someone…

So you’ve been running your Google Ads account for some time and are looking for ways in which you can…