Search Engine Optimization

How to get the most out of Google Ads’ dayparting features Running a successful Google Ads campaign takes planning –…

We get it – you’re trying to make money with Google Ads.  Luckily, Google gives you a lot of targeting…

Let Geotargeting do all the work One of the best features of Google Ads is just how many people you…

Maybe you’re making money with Google Ads. Maybe you’re not.   If you’re running a Google Ads account, you’re probably…

SEOs use a variety of strategies to help grow websites within search engine rankings. One of those strategies is centered…

Finding the best SEO monitoring tools can be tough. This guide will go through three monitoring tools every SEO should be looking into.

Finding out who links to my site doesn’t have to be complicated. Discover tools that can help you locate, track, and analyze external backlinks.

Your ads are live but they’re not showing up when you search the keywords. What’s going on?

As advertisers, our vision is one in which advertising is not a distraction, but an aid in everyday life. And as advertisers, our mission must be to remove the noise between the right products/brands and the right users!

The term influence gets thrown around a lot. These days, anyone with a phone, a laptop and access to the…

Storytelling is one of the most powerful forms of communication. The same logic can be applied to social advertising, where the conclusion drives conversion. And best of all? It can be entirely automated.

The reality is, if your start-up business is online, SEO should be along for the ride if not driving the car. It’s time to up your start-up SEO game!

As we progress into one of the most advanced times for marketers and brands, it is crucial to shift thinking away from marketing AT and start to market WITH.

Why would you want to invest money in ads for fewer conversions? The truth is, not all conversions are created equal.

Growing a business has become more challenging than ever within the digital landscape.

With Snapchat and Instagram Stories on the rise, a new precedent has been set for video content: 15 seconds or less.

On August 30, 2017, Google Adwords announced that come September, they will be releasing a new change to how ad rotation is managed. Sound insignificant? Think again.

Elephant in the room – why 43? Great question. As proud Torontonians, we wanted to pay tribute to our beloved city that’s located on the longitude of 43.6532°. And NAV? That comes from “navigate”.